T he company owes its leading position to its turnover figure the highest among all exhibition and congress centres in Sweden Due to this Svenska Mässan has made it into the Top 20 of many statistics worldwide Our strong growth over the last few years has turned us into one of the heavy weights says Peter Scott We have become an increasingly popular partner for fairs con gresses and meetings in Scandinavia says the Vice President of Fairs at the Swedish Ex hibition Congress Centre He points to the strong visitor growth in Gothenburg last year which is set to continue in 2017 Automotive service industry fair Automässan posted ten per cent more visitors while pet show My Dog even gained 13 per cent Peter Scott says the growth among buy ers is caused by a strong focus on content As examples he cites topics such as digitali sation automation and robotics which have emerged with Industry 4 0 And thanks to extensive construction work the venue now meets the highest international standards We can now continue developing the value of our fair concepts here says Peter Scott Three new fairs in dynamic segments will be launched this year Firstly the Nordic Ar chitecture Fair the first of its kind in all of Scandinavia It will encourage the sectors involved in the building process to start a di alogue on architecture of the future and ur ban planning Leadership Human Re sources will be a major forum on HR man agement especially from the aspects of globalisation and digitalisation And the third new fair is Economics Expo Svenska Mässan plans to add even more new fairs in future such as Nordic Property Expo for the booming property sector in 2018 It also wants to invest in its own real property New more spacious and more flex ible halls are to be built as well as meeting facilities and extra rooms in the giant Gothia Towers hotel on the same premises In view of the breath taking developments in the Gothenburg region Peter Scott sees great pos sibilities for developing new fairs and confer ences Vehicle construction is another sector where Sweden s second largest city has a strong position A collaboration with the au tomotive associations could spawn joint proj ects www svenskamassan se PB 54 TradeFairs Internation al 1 2017 INTERNATIONAL SWEDEN Great plans in Gothenburg Svenska Mässan the Swedish Exhibition Congress Centre in Gothenburg sees itself as the Nordic centre of gravity in the MICE world Personalmanagement wird die Veranstaltung Leadership Human Resources werden gerade unter den Aspekten Globalisierung und Digitalisierung Dritte neue Messe im Bunde ist die Economics Expo Svenska Mässan plant für die Zukunft weitere Messen zu etablieren 2018 etwa die Nordic Property Expo im boomenden Immo biliensektor Auch sind Investitionen in die ei genen Immobilien vorgesehen Mehr größere und flexiblere Messehallen sollen gebaut wer den genauso wie Tagungsfazilitäten und zu sätzliche Zimmer im riesigen Hotel Gothia To wers auf dem Messegelände Angesichts der rasanten Entwicklung in der Region Göteborg sieht Peter Scott große Möglichkeiten weitere Messen und Konferenzen zu entwickeln Auch der Fahrzeugbau ist eine Branche wo die zweitgrößte schwedische Stadt stark ist Im Schulterschluss mit den Automotive Ver bänden könnten gemeinsame Projekte entste hen www svenskamassan se PB Ph ot o S ve ns ka M äs sa n Peter Scott sieht große Möglich keiten weitere Messen und Konfe renzen in Göteborg zu entwickeln Peter Scott sees great possibilities for developing new fairs and conferences in Gothenburg Ph ot o S ve ns ka M äs sa n Den Durchblick haben Messeszene von der Holzverarbeitungsschau Trä Teknik in Göteborg Clear perspective scene from wood products and technology show Tra Teknik in Gothenburg

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