been improved through the use of digital technologies Interestingly event participants said the same thing They also see most ben efits at the event preparation stage in the form of more information networking op portunities and online ticketing Although there is plenty of digitalisation going on by no means everything that glit ters is gold There is clearly also a wide gulf between the needs of those who go to events and what their organisers are offering Partic ularly when it came to ticketing there was a significant divergence in the answers given Almost half of the organisers surveyed use online ticketing but don t regard it as a par ticular priority On the other hand almost 90 percent of those who go to events would no longer want to do without this digital solu tion A further difference is that while the organisers do believe there is room for fur ther improvement in event marketing and communication with participants the partic ipants themselves are clear that there is a need to improve the flow of information Generally speaking both organisers and participants are positive as the other results of the survey show When asked to state their main aims with digitalisation the or ganisers specified time financial and organi sational efficiency They were also keen to in crease participant satisfaction 75 percent of the organisers were able to achieve these aims with the help of digital solutions ac cording to the Xing Events study The trend for the future looks similar Three quarter of the organisers want to further expand their digital event management solutions in future The participants also see an optimisation and 81 percent of them would no longer want to do without digital offerings www xing events com PB 26 FOCUS TradeFairs Internation al 1 2017 Identifying and inviting event participants How can organisers attract as much at tention as possible to their event Howcan they reach more participants and how do they address these customers Xing Events provides support when it comes to in formation acquisition and marketing When they book an Event Plus page organisers learn which Xing members are interested in their event In the Your Event Visitors section organisers can see which members have looked at the event when and how often These leads are displayed with details such as name job title and company You can write to them and invite them to the event individually or together by clicking them For a better overview the leads can be filtered and arranged by invitation status and number of page visits Organisers thus get a comprehensive impres sion of how well the event page and the associ ated promotional activities are working You al so learn who is interested in your event The so lution has proved effective for trade fairs as well A number of different Xing Events market ing solutions were used for the world s largest sport trade fair Ispo Munich which was held in January 2016 Thanks to judicious advertis ing and the Event Plus page we developed a huge reach throughout the right target group within a very short space of time reports Ipso trade fair director Markus Hefter of Messe München Our event page was visited over half a million times and had over 2 200 regis tered visitors to whom we still have access explains Hefter Good statistics and clarity regarding the event s visitors have allowed us to gain relevant new participants Nahezu 90 Prozent aller Veranstaltungsteilnehmer möchten nicht mehr auf Online Ticketing Angebote verzichten Nearly 90 per cent of all attendees wouldn t want to do without online ticketing Ph ot o X in g Ev en ts

Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.