fair An expert was brought in to assess its functioning and market potential The spe cialist said the market was basically saturat ed recalls Tommy Karlsson He told me I could sell maybe a dozen of my processors locally In 1987 he and his wife Elisabeth exhib ited the only existing specimen at Elmia Wood Many people were interested and the forest owners at the fair saw what the above mentioned expert had missed Rival proces sors were mechanical this one was hydraulic and therefore lighter and easier to manoeu vre We already sold the first processor at the fair remembers Elisabeth Karlsson But in the weeks that followed 15 prospective customers visited us for a demonstration and 14 made a purchase With the help of sup pliers the customers got their ordered ma chines but the orders kept pouring in Then Elmia Wood s fair manager at the timer moved back home to Germany and asked us if he could sell our processors reports Tom my Karlsson Within a couple of years we had supplied 75 machines This success rippled out to other coun tries such as the UK Exports received a fur ther boost in the mid 1990s again thanks to Elmia Wood A man from Portugal visited our stand and suggested a demonstration in his country says Tommy Karlsson In Por tugal a Hypro processor was to be put to work in a eucalyptus plantation No sooner said than done the boss himself conducted the presentation Debranching wasn t work ing so well hence Karlsson backed up the trunk Then the bark came off The audience all began talking at once I asked my host what was happening says Karlsson I was told that no one had succeeded before in me chanically debarking eucalyptus so effective ly Hyrpo s success in Portugal opened the door to South America Chile is a growing market and Tommy Karlsson has already vis ited a number of times On one occasion he visited a very remote village The people there only knew three things about Sweden Our country is on the other side of the globe Elmia Wood and Hypro Exports have continued to be prepared by the trade fair Forestry professionals come here from around the world and hence Hypro supplies to an increasing number of countries It now has customers in 32 markets ranging from Thailand to Canada Hypro processors can handle many different types of wood In addition to vari ous Nordic conifer species the most common are euca lyptus acacia Monterey pine and Douglas fir Hypro still has its head office in Lönsboda in the south of Sweden and its Swedish customers remain an important pillar of the business The company now offers processors in five dif ferent sizes Extras include a crane energy wood felling grapple felling grapple and forward trailer The company has a number of suppliers but all products go through Lönsboda for inspection and testing Because everything must work properly and last a long time We sell ma chines not spare parts ex plains Tommy s son Linus Bergman who has joined the company together with his brother Daniel Hypro has exhibited at all editions of the world s largest forestry fair Elmia Wood since 1987 and will be taking part again from 7 to 10 June 2017 There the company will be celebrating its 30th anniversary www elmia se de wood Elmia Wood is a role model for other Elmia fairs hosted in the traditional exhibition centre in Jönköping It also offers the ex hibitors various possibilities to demonstrate their products and show how to use them cor rectly Moreover it provides space for meet ings and discussions Plus The Elmia app en ables exhibitors and visitors to get together and do business www elmia se EW 14 FOCUS TradeFairs Internation al 5 2016 Es begann auf der Elmia Wood Tommy Karlsson Gründer und Chef von Hypro zusammen mit Sohn Linus Bergman It all started at Elmia Wood Tommy Karlsson founder and boss of Hypro with his son Linus Bergman Ph ot o E lm ia

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