transported visitors on a trip to the world of aviation on over 100 sq meters of stand space www bruns messebau de From exhibition stand to a cross media experience world At Co Reach in Nurnberg likewise in June 2016 Holtmann demonstrat ed how added value can be extracted from exhibition presentations The stand builder from Langenhagen and its subsidiary Me somondo were represented at the exhibition for dialogue marketing by two stands The cross media reality world consisted princi pally of virtual reality glasses They allowed visitors to walk through a turbine or to fol low the course of cooling ducts in a hotel They saw potential displays and those that cannot be exhibited in reality Holtmann used the virtual reality technology not just for the exhibition but also for customer serv ice When visitors to the stand wanted to have an idea of a future presentation they could virtually visit three different exhibition stands All the materials colours and angles were perceived as almost real We are con stantly integrating new trends such as virtual reality into our consulting providing clients with a completely new dimension of stand planning explains Claus Holtmann This w w w illk om m en im O nli ne Sh op www modul int com Entdecken Sie jetzt die MODUL Systemwelt 103TradeFairs Internation al 5 2016 PRACTICE Dibella plant sich mit diesem Standbau von MDS in den nächsten vier bis fünf Jahren zu präsentieren Dibella plans to exhibit at fairs for the next four to five years with this design by MDS Ph ot o M D S Bruns Messe und Ausstellungsgestal tung entwarf und ver wirklichte den ILA Stand von Premium Aerotec Bruns Messe und Aus stellungsgestaltung created and built Premium Aerotec s ILA stand Ph ot o B ru ns

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