A sculpture you can walk through A place of encounter A flying garden Visitors at Swissbau 2016 in Basel found out what all this has to do with natural gas The commercials of the Erdgas Biogas brand are popular with Swiss TV viewers The central theme is always a private garden For five years this TV cam paign has been the source of inspiration for the booth designs at Swissbau by the Office for Spatial Identity After first opting for lawn allover the designers already started getting creative with gardens at the 2014 event For the third booth in 2016 the garden theme lit erally took flight Some lawns were placed on platforms visitors could walk between Others were in boxes hanging upside down from the ceiling A bicycle a tricycle toys and even a paddling pool stood or rather hung on top of the topsy turvy lawn The visitors found themselves both in and under the garden Erdgas adopted the campaign theme in good humour instead of using clas sic motifs to promote natural energy sources The really special thing was that it was actually real grass growing in the garden boxes People stroked it with their hands and were amazed says Dieter Schmidt project manager of Langenhagen based Holt mann Messe und Event The company had built the booth based on the Swiss design ers ideas In the hanging boxes pieces of turf were attached to a lattice construction We performed long tests before the event to 62 TradeFairs Internation al 3 4 2016 International Federation of Exhibition Events Services N E W S Cape Town hosts the IFES NGL Forum for the first time Registration is open for the IFES Next Gener ation Leaders NGL Conference which will take place in Cape Town South Africa from 23 25 November 2016 in association with the Exhibition Event Association of South ern Africa EXSA This is not the first time Cape Town has hosted an IFES event In 2013 Cape Town did the industry proud by hosting the IFES World Summit This year s NGL Forum theme is Content Marketing and speakers will define the term address its impact on the exhibition and events industry and explain how to translate marketing content into event messages The programme promises to be jam packed with professional insights from internationally recognised experts best practice examples interactive workshops and a variety of net working opportunities South Africa is a multi faceted country with a diversity of cultures and landscapes often referred to as A Whole World in One Coun try Cape Town is situated on the south east ern tip of Africa at the foot of the iconic Table Mountain and is undoubtedly one of the world s most beautiful cities It is also a melting pot of cultures flavors and history In TripAdvisor s 2016 Travelers Choice Awards Cape Town was voted one of the top 20 destinations to visit The NGL Forum is an opportunity for like minded industry professionals to network exchange ideas and generate industry knowledge For information about this event or to regis ter contact Uta Goretzky on 49 69 951 03 944 or uta ifesnet org PRACTICE INTERNATIONAL STAND DESIGN Flying gardens flying scarves Exhibition designers are breaking boundaries with design ideas that target a global audience And some are even turning cam paigns upside down for customers in local markets

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