TradeFairs Internation al 3 4 2016Internation al 5 FOCUSCONTENT Italien Anzeichen eines ökonomischen Aufschwungs Italy Signs of the economy recovering IELA in Dublin Special Messelogistik IELA in Dublin Special Trade Fairs Logistics 44 Ph ot o B ol og na Fi er e 56 IELA News 62 IFES News 64 Service Partner 66 Backstage 66 Imprint COLUMN 8 Trade fair policy Verifying exhibition data for 50 years 12 Event politics The welcome factor at trade fairs 17 TFI Know how How do you feel good at first contact with an exhibition 19 Trade fair policy Encouraging exports and discovering new markets 20 Guest events A valuable addition to the business 24 Guest events A highly attractive segment FOCUS 26 UFI in Basel The challenge of change 30 100 years of MCH Initiated by a Belgian 32 Italy Signs of the economy recovering 36 Italy Trade fairs as harbingers of the recovery 38 Poland Fuel for change 40 Central Eastern Europe Statistics collected for 287 trade fairs INTERNATIONAL 46 Trade fair logistics IELA to meet up in Dublin 49 Trade fair logistics Transparency over the last mile 51 Trade fair logistics Industry in the 21st century 53 Trade fair logistics Action packed like James Bond 56 Trade fair logistics Official partner in Verona 58 International stand design Uniform image world wide 62 International stand design Flying gardens flying scarves PRACTICE 31 w w w illk om m en im O nli ne Sh op www modul int com Entdecken Sie jetzt die MODUL Systemwelt Trade Fairs International Heft 5 erscheint am Issue no 5 is published on 30 September 2016 September 30 2016 Ph ot o S ch en ke r

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