H A LLE 6 www messe essen deC O M I N G S O O N D I E N E U E M E S S E E S S E N H I E R W E R D E N I H R E I D E E N B A L D G R E N Z E N L O S S E I N Kind Jugend in Cologne With this acquisi tion it wants to give its customers access to South American buyers at Fit 0 16 Boasting a total of 40 million children and a market vol ume of around 45 billion euros the Brazilian child product market is the second largest in the world It offers a huge potential for inter national brands Fit 0 16 is Koelnmesse s third event in Brazil Since 2014 Cologne s fair com pany has been organising the food tech show Anutec Brazil in Curitiba In late September 2015 the first UrbanTec Brasil conference and fair took place in Rio focusing on the chal lenges of urbanisation www koelnmesse de This year German fair companies stage 319 fairs in 37 countries outside Germany in different constellations The number of fairs will grow particularly in South East and Cen tral Asia and in North America The brochure German Trade Fair Quality Abroad 2016 published by AUMA offers an overview of these events The fairs cover virtually the entire gamut of industries ranging from ma chine construction through textiles food agriculture and forestry to medical technolo gy automation and construction engineering South East and Central Asia are still the most important region with 160 events followed by the European non EU countries 70 North America 25 the EU 22 and South America 19 15 fairs are staged in the Near and Middle East six in Africa and two in Australia Oceania www auma de PB FOCUS Media Expo in Chennai Up and coming markets promise to generate good marketing revenues Not least for thisreason Messe Frankfurt will organise its first edition of Media Expo which it purchased in2014 in Chennai The advertising fair currently stands good chances of success in the South East Indian metropolis Advertising revenues on the subcontinent are expected to grow at a compound annual rate of 13 per cent until 2019 Media Expo has long served advertising professionals as a qualified business platform for indoor and outdoor advertising print and signage solutions After 38 editions in Mumbai Delhi and Kolkata the organisers have now decided to additionally establish the advertising show in the south of the country From 18 to 20 November the event will take place at Chennai Trade Centre As Messe Frankfurt observes television dominates South Indian advertising revenues with the print media ranking second Advertising in the new media is highly effective especially when combined with signage and radio advertising Growth rates in these segments are still above average Signages displays and billboards are currently undergoing a techno facelift in metropolitan cities Technology has prompted tremendous change in the advertising industry says Raj Manek With the con sumer base becoming even more segmented a specialised show like Media Expo covering varied advertising and promotion media can provide expansive reach within key target seg ments in the South Indian market says the executive director and board member of Messe Frankfurt Asia Holding Ltd Hence the fair will cover the entire realm of modern advertising under one roof www messefrankfurt com

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