thing promises the Marketing Communications Manager If you suspect that the Bayer Group has something to do with the prod ucts and site in Leverkusen you are not far wrong Until recently Covestro operated under the name Bayer MaterialScience But in September 2015 it became an independent company Covestro is one of the world s largest man ufacturers of high quality poly mer materials and leads the way in development www sheets covestro com At a fair advertising state ments are normally featured on walls covered with sheets signs screen printing or printed textiles whereas floors are rarely used as an advertising space Until re cently vinyl was not really much associated with stand construc tion Three years ago Fotoboden made its debut as a printable vinyl floor for creative fair booths and other promotional activities At stands with Fotoboden visi tors will automatically keep gaz ing down The eye catcher is right there at their feet quips Silke Hüsgen This makes visi tors curious about the possibili ties of the largest normally un used advertising space on earth the floor Silke Hüsgen is responsible for Marketing and Business Development at Bücker GmbH which develops and mar kets Fotoboden Brilliant photore alistic images can be printed on the two millimetre thick flooring with a resolution of 1 8 million pixels per square metre The product is also used for shop fitting at the POS or even outdoor events But it is especial ly in stand construction that Foto boden stands out for its special characteristics It is officially ap proved for construction and has multiple DIN and ISO certifica tions But above all it can be laid very swiftly and removed without a trace Hence the vinyl floor meets demands by reducing stand assembly times In addition the floor is reusable says Silke Hüs gen And if not we recycle it in a closed material cycle here in Ger many she clarifies Founded in 2012 the company has already appeared at the annual FAMAB Awards with Fotoboden as a sponsor several times We al ways manage to surprise visitors there with the new fields of appli cation Once our vinyl floor was featured on the large stage in the entrance area and another time it was used for visitor guidance and yet another as a table cover says Silke Hüsgen about the great ver satility of Fotoboden www foto boden de JK 63TradeFairs Internation al 1 2016 Anzeige PRACTICE Milos Concepts merges with Area Four Industries Germany Milos Concepts GmbH was aleading manufacturer ofaluminium systems for segments like exhibition event and stage construction The new distribution company Area Four Industries Germany from Münster has taken over its business activi ties This company focuses com pletely on the German market promoting all brands of the group including in particular Mi los Litec Tomcat James Thomas ical know how and a specific product range Thanks to the companies and experts under the umbrella of Area Four Industries we can offer the right solution for all projects large or small says Aleš Rouček The Marketing Direc tor adds In our trainings and workshops every customer is sup ported by a personal technical specialist who will clarify every detail of the future project with him www areafourindustries de Engineering Mobiltech and EXE Technology The great advantage Area Four Industries offers the customer is the direct link with the manufacturer for technology and engineering questions for sales support and af ter sales services In meeting the complex projects of a modern event industry it offers the accumu lated expertise of the manufacturer product know how and project management under one roof Commercial Director Jan Dirk Hachmann manages the company Technical Director Norbert Tripp of fers advice on all technical issues and structural calculations As be fore customers can address project inquiries to Sales and Marketing Manager Carsten Pfeiffer The foundation of Area Four Industries Germany GmbH is a logi cal step towards getting closer to the customer Every project in our industry requires a lot of technolog Der Boden ist die größte meistens ungenutzte Werbefläche der Welt The floor is the largest normaly unused advertising space on earth Ph ot o B üc ke r

Vorschau TFI Trade-Fairs-International 01/2016 Seite 63
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