L ast year was a boom year for Svenska Mässan the Swedish Exhibition Congress Centre in Gothenburg In 2015 our turnover reached an all time high of 130 million Euros sums up CEO Carin Kindbom This result signifies a growth of 28 per cent compared to the previ ous year One of the reasons for the record result is the opening of the third Gothia Tower The high rises belonging to Svenska Mässan are home of 1 200 hotel rooms restaurants a spa area a theatre and a ban quet hall Our concept is to have these of ferings together with the exhibition halls and the conference centre all under one roof ex plains Carin Kindbom This has proven very successful She refers in general to an opti mistic mood in the Swedish economy al though one has to keep an eye on the global economic framework Eventual downturns in other regions of the world however do not scare away Svenska Mässan from making in vestments Only recently it announced fur ther expansion plans The forecast for this year is likewise very positive In the last few years Svenska Mäs san has grown into a sought after business partner states Peter Scott This has al lowed us to further expand the exhibition portfolio says the Vice President If the project requires it then the Gothenburg com pany is willing to go somewhere else For ex ample with the new exhibitions Auto Globen automobile options parts acces sories and Svenska Maskinmässan con struction machines equipment Both events are organised in cooperation with trade associations in Stockholm explains Scott Auto Globen took place at the begin ning of February in the event arena Ericsson Globe Svenska Maskinmässan will celebrate its premiere in June at Solvalla augmenting the parent exhibition in the off years Anoth er new example is the sport exhibition Varvet Expo It will be held in May in Gothenburg The background On occasion of the 37th edition of the world s largest half marathon Svenska Mässan was awarded the contract of developing the accompanying exhibition at their venue Sports will also be the focus in March when Eurohorse the show for equestrian riding and racing is held Almost 100 000 visitors are expected to attend the event The World Cup finals in show jumping and dres sage riding will take place in Gothenburg This will make the southwest Swedish city with a population of half a million into the international hub of the equestrian sport world Aside from the traditional event busi ness the hospitality and leisure business there are further growth drivers for Svenska Mässan One of them is digitalisation counts Carin Kindbom In addition we want to attract more visitors from Europe and the rest of the world Of course the voguish issue of sustainability also plays a role in Gothenborg High standards support prof itability and are according to the CEO a hygiene factor They help to protect the en vironment and also have at the same time a social factor www svenskamassan se PB 44 TradeFairs Internation al 1 2016 SWEDEN Exhibitions among towers Svenska Mässan in Gothenburg offers more than the tra ditional exhibition business Accommodation and leisure options also contribute to income Gute Gespräche Generell ist die Stimmung in der schwedi schen Wirtschaft derzeit sehr positiv Good talks In general things are looking up in the Swedish economy Ph ot o S ve ns ka M äs sa n

Vorschau TFI Trade-Fairs-International 01/2016 Seite 44
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