A s an organiser of our own events and a participant in external events secu rity is very close to our heart This means the personal physical safety of our customers partners employees and sup pliers at the event as well as data security technical security financial security and not least perceived safety and security before during and after an event Selecting the destination We carry out a risk analysis at this point What are the potential dangers in the region or city and at the event venue Aspects of this include the political situation physical security from terrorism for example data protection and the security of the infrastruc ture airport public transport roads power supply Formation of a team Months before the event a team is formed that is regularly updated and can react as re quired This team covers mobility transport and accommodation communication regu lar communication and crisis communica tion legal aspects and human resources risk and compliance In addition a crisis team is set up in advance This team is pre pared and briefed about what to do in a cri sis In the event of one occurring the team handles crisis management and collaborates with the venue the police and the fire serv ice for example The comprehensive securi ty plan is based on the risk analysis and goes into detail on the operational aspects the se lection of local service providers admission and access control the briefing of employees and personnel a security hotline the regis tration of materials and inventory medical personnel the maintenance of contact with the authorities locally and much more be sides The measures described are planned and implemented as a matter of course It is particularly important to us to make security tangible to those who attend our events so that they also feel safe Many teams work together to achieve this end The example of a strike If there is a strike at the event loca tion the following activities help to mitigate the consequences Provision of status reports and updates to attendees on the website and via email and social media including the use of independ ent sources Planning for different scenarios How can we get attendees to their hotels if taxi drivers are on strike or the main roads are jammed These measures are then also communicated to attendees Hotels A proactive approach is taken to wards attendees with accommodation in strike areas They are offered help to find dif ferent accommodation Large quantities of food and drink are kept in stock if guests cannot leave the venue Help is provided to allow flights to be booked or bookings to be altered Contact to airlines is facilitated via the relevant websites and on site All this enables us to ensure attendees have an acceptable experience of the event even in difficult situations They are sensi tised through good information management and thus become tolerant of small inconven iences A disadvantage is thus converted to an advantage resulting in much positive feedback Importance of social networks Social networks are an important factor in both directions Critical situations can be identified more quickly by monitoring social media Which roads are affected by a strike Is it safer to have attendees take a specific route At the same time information can be provided through these channels Please plan in advance by checking that your flights haven t been cancelled for example Outlook and conclusion The increasing proliferation of technology and spread of global interconnectedness have made supply systems and infrastructures more susceptible to problems while at the same time society has become increasingly dependent on everything running smoothly An overarching dimension is increasing digi tisation Data security is becoming even more important Hacking whether sporadic or continual is capable of inflicting consider able damage on the event industry As a gen eral rule a feeling of safety and perceived se curity is very important to the event industry Despite this or perhaps because of it se curity measures must not be too conspicuous or disruptive during the event 23TradeFairs Internation al 1 2016 TFI KNOW HOW Expert Mathias Sondermann Director Global Events SAP Contact info germany sap com How do you ensure the security of people at events SAP Auftritt auf der CeBIT mit CEO Bill McDermott SAP presence at CeBIT with CEO Bill McDermott

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