ceive a package including selected marketing measures to assist them in making their pres ence felt more strongly Messe Berlin has al so taken into account the fact that PR com panies have somewhat different attendance targets than the usual exhibitor at the tourism show It offers for Hall 5 3 reduced compulsory attendance The stands only have to be occupied until Friday but not at the weekend when private visitors will come Basically up to ten co exhibitors from other PR agencies or press offices can be rep resented at each main stand In this way the budget is additionally lowered Exhibitors in Hall 5 3 moreover receive the first option on booking the press conference rooms in the hall At the suggestion of the exhibitors a second smaller room for press conferences will be set up that can hold up to 25 people Furthermore a larger room for up to 60 per sons is available The expanded offers are oriented to the needs of the public relations industry In or der to better learn the demands of this group of exhibitors we conducted a survey in the last few months explains David Ruetz The desires revealed by it have now been transformed into actual features says the Head of ITB Berlin The evaluation of the survey s results also revealed the wish for digital press kits For this reason in 2016 there will be the possibility of an upgrade within the online catalogue ITB Berlin Vir tual Market Place Press releases can be up loaded there and be read by all those inter ested The new offers in the hall will most likely be rounded off with a café Such an amenity would also have very practical ad vantages Costs would be cut for exhibitors since in the future they would not need to keep space free for food and drinks www itb berlin de PB 20 FOCUS TradeFairs Internation al 6 2015 Internorga turns 90 The milestone birthday of the Internorgais casting a long shadow Preparationsare running at full speed and the Ham burg fairground is already booked up From 11 to 16 March 2016 everything will once again revolve around board and lodging away from home Over 1 200 exhibitors from approximately 25 countries will present their new products innovations and trends from the areas of catering hotels common meals bakeries and pastry shops The exhibition will again be accompanied by an extensive fringe programme and conferences with in ternational experts Our team works every year on detecting new trends in the indus try says Bernd Aufderheide The highlights at Internorga are repeatedly copied at other exhibitions reports the Chairman of the Management Board at Hamburg Messe und Congress This is the best confirmation for us that our exhibition has kept itself young and touches a nerve in the industry Next year one highlight will be followed by another in the fringe programme The catering start up competition will launch a new round with renewed energy and the support of profes sional chef and catering expert Tim Mälzer Visitors can expect even more brewers and supplementary events around the theme of Craft Beers in an arena of the same name International catering novelties and snacking trends of the future will be explained by trend expert Karin Tischer in the Trend Forum Pink Cube Bakers and pastry chefs will get a lot of exciting news as well On oc casion of the 90th anniversary the Sky walk Table will feature the creative staging of cutlery glasses dishes and chairs The citizens of Hamburger will al so be involved A Street Food Market in front of the gates of the fairground will not only serve professional visitors but also all of the city s inhabitants www internorga com Ph ot o H M C In te rn or ga Ph ot o H M C In te rn or ga

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