planen Messeauftritte oft deutlich kurzfristi ger Baufirmen arbeiten häufig rund um die Uhr im Schichtbetrieb und nutzen viele vor gefertigte Elemente um den Zeitdruck zu meistern Daher ist es für deutsche Unter nehmen sinnvoll regelmäßig den Projektsta tus abzufragen Vor Ort Kontakte nutzen Wichtig ist ein Netzwerk an lokalen Partnern mit Erfahrung und Referenzen bei europäi schen Ausstellern Es stellt sicher dass Aus stellern das richtige Personal zur Verfügung steht und Bauelemente sowie Standeinrich tung rechtzeitig geliefert werden Lieber vor Ort fertigen Generell müssen keine Stände verschifft wer den Im Normalfall ist die Fertigung vor Ort deutlich günstiger Lediglich für die Expona in India are now very well equipped air con ditioned and easy to reach However the ex hibitor needs to be aware of specific con straints in hall design which may have an impact on your stand It is normally not pos sible to suspend ceiling danglers as most halls have no fixation points If you fail to take account of such details you may face expensive last minute design adjustments Plan your time effectively At German fairs exhibitors normally have five days or more for setting up their stands while in India the set up period is only two to three days This requires a well organised project management and more staff on site Indian companies often plan their trade fair appearances at much shorter notice Stand builders often work round the clock in shifts using pre fabricated elements to work as swiftly as required Hence it makes sense for German companies to ask for regular up dates on the project status Take advantage of local contacts It is important to have a network of local partners with experience and testimonials from European exhibitors This will ensure that exhibitors have the right personnel and that construction elements and stand fur nishings are delivered on time Have it built on site In general there is no need to ship your stand It is normally much cheaper to have it built on site Only your exhibits need to be shipped or flown to India In exceptional cas es this is also advisable for particularly elabo rate models or stand design components that need to be absolutely uniform world wide The Langenhagen based fair specialist Holt mann has launched an India Desk for German companies who want to exhibit in India It al so supports Indian exhibitors and implements their stands in Germany such as the Indian pavilion at Hannover Messe 2015 www holtmann de 90 TradeFairs Internation al 5 2015 TFI KNOW HOW What do you need for a successful fair presence in India I t is not really advisable to take a German exhibition stand to India without making adjustments However you should not be overcautious when entering a new mar ket Six tips will make life easier for you Present yourself adequately Your stand size should reflect the importance of your company If your company is a mar ket leader in Europe a 20 square metre stand will not suffice for an adequate presence in India Exhibitors benefit from favourable rates in India stand rents there are 20 to 30 per cent lower than in Europe Adjust design and materials Stand designs in India are rather similar to those in Germany Straight clean lines dom inate In India it is also advisable to add a few surprising elements if you want to stand out from the competition But you need to be careful when choosing materials Plywood which is almost an inevitable choice for many stands in Europe looks cheap and old fashioned to Indian visitors Clarify locational issues More and more centres for international fairs Expert Rudra Kanta Dutta Director Holtmann India Desk Contact rudra dutta holtmann de te ist Verschiffen oder Einfliegen notwendig In Ausnahmefällen empfiehlt es sich auch für besonders aufwändig gestaltete Modelle oder weltweit absolut einheitlich gewünsch te Standbauelemente Für deutsche Unternehmen die in Indien aus stellen möchten hat der Langenhagener Mes se Spezialist Holtmann ein India Desk gegrün det Ebenso werden auch indische Aussteller in Deutschland betreut und deren Auftritte umgesetzt wie der indische Gemeinschafts stand auf der Hannover Messe 2015 www holtmann de India Gate in Neu Delhi India Gate in New Delhi Ph ot o T FI

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