last few years he explains By doing that we have learned how to improve our servic es In his opinion this is the right formula for the future in order to continue to be successful in the market in 2025 and beyond This year the German Chinese trade fair joint venture has announced a number of measures designed to take service quality to a new level One of its most striking cam paigns is SNIEC 2 0 the aim of which is to consolidate the SNIEC s position as the event centre with the highest level of service quali ty in China It includes training for all staff including senior management explains Kruppe In this way we want to ensure that all our colleagues are 150 percent motivat ed A multifunctional team has been put to gether consisting of members from different departments in order to work on constantly improving service quality This team is also establishing a service evaluation system which takes as its starting point the areas where the impact on customers has been greatest in recent years Lasting bonds with customers are pro moted by long term partnerships concluded with the great majority of active organisers at the SNIEC including a ten year contract with the leading Far Eastern organiser UBM Sinoexpo which organises many top events in the Far East One example is the huge Fur niture China show which attracts large num bers of international exhibitors and visitors every year However the range of activities launched by the SNIEC are intended not just to defy moderate Chinese growth rates They are also a response to the competition pro vided by Shanghai s new National Exhibition and Convention Center NECC The prospects for coexistence are good The mar ket in the Shanghai area ought to be large enough to sustain two top event venues www sniec net PB 82 TradeFairs Internation al 5 2015 INTERNATIONAL China Wedding Expo at the SNIEC The world slargest wed ding exhibition gets hitched to a new venue The 29th China Wed ding Expo will be held at the Shang hai New Interna tional Expo Centre SNIEC from 23 to 26 February 2016 The event has grown rapidly in the last decade and a half and devel oped together with the wedding photography segment The most recent one was held at the beginning of July at the SWEECC on what was Shanghai s World Expo site Two other trade fairs took place at the same time the China Baby Photo Expo and Photo Imaging Shanghai Together the three events occupied around 100 000 square metres of exhibition space bringing in some 280 000 visitors from nearly 40 countries Over half of them came to the Wedding Expo In response to market research the move to the SNIEC is planned to go hand in hand with adaptation of the show to reflect developments in the industry Shanghai International Exhibition Co SIEC the organiser is promising that this will provide a new trade fair experience The SIEC holds the China Wedding Expo twice a year That will make 2016 an anniversary year The wedding fair be held not just for the 29th time but for the 30th as well The China Wedding Expo is also considered to be an indicator of the mood in the country when a lot of couples want to get married it s a sign that they are optimistic about the future www siec ccpit com Ph ot o M es se M ün ch en Ph ot o S IE C Die Bauma China 2016 wird das gesamte SNIEC Gelände belegen Bauma China 2016 will occupy all of the exhibition space at SNIEC

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