T heir names are Fuji Pink Lady Jazz and Kanzi They are all apple varieties from South Tyrol Interpoma the in ternational apple trade fair in Bolzano will be all about growing storing and mar keting apples again in November 2016 Visi tors are full of expectations for the show which is one of the most important in Bolzano But the apple fair has also made a name for itself on an international level In 2014 one visitor in four was from abroad 16 per cent of the foreign visitors even came from outside Europe The organisers also hope to further strengthen their position as the world s only and most important event dedicated entirely to apples In Bolzano the apple industry takes turns every two years with Agrialp the Trade Show for Alpine Agriculture The motto of this year s show for farmers from 6 to 9 Novem ber is Good Grounds for Regional Produce Once again it promises to be an informative and comprehensive forum of South Tyrol s agricultural sector The events Hotel for the hospitality industry and Klimahouse on en ergy efficient construction have contributed to Fiera Bolzano s good results of the past few years Thanks to the positioning of these trade fairs which represent our coun try s major areas of economic expertise we can present shows that adequately reflect South Tyrol s most important sectors says Thomas Mur who took over at the helm of Fiera Bolzano last September For 2016 he also expects the upward trend to continue in Bolzano Apart from crowd pulling Interpoma a new event in the field of food and agriculture is to boost growth In February we will see the debut of Agridirect Italy s unique new trade show for agricultural direct marketing announces Thomas Mur The event is dedicated to an other sector that has a long tradition in South Tyrol and is very successful in Italy In addi tion the event reflects the ever advancing structural change of the agricultural sector says Mur Firstly towards fewer but larger farms to withstand rising price and innova tion pressures he says and secondly to wards small sometimes part time farms who specialise in regional organic niche products and want to engage directly with consumers www fierabolzano it KF 26 TradeFairs Internation al 5 2015 INTERNATIONAL ITALY Vitamins for Fiera Bolzano When it comes to agriculture and hospitality Fiera Bolzano has quite a lot to offer These are also South Tyrol s two major areas of economic expertise Auf der Interpoma gibt sich die Apfelkönigin die Ehre The Apple Queen does the honours at Interpoma Ph ot o M es se B oz en

Vorschau TFI Trade-Fairs-International 05/2015 Seite 26
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