high calibre speakers such as Stephen Tan Chairman of Singapore Exhibition Services UFI s Regional Manager Asia Pacific Mark Cochrane and Nat Wong President of Reed Exhibitions Greater China Since its foundation in 1985 the associa tion has been dedicated to assuring the high est level of quality service IELA expects a high level of experience in exhibition and event logistics from companies who seek to join the association Another entry require ment is the endorsement of at least three sponsors who must be long standing mem bers Key elements of quality assurance in clude a strong international network and the IELA Standards of Performance Surveys For this purpose IELA members appraise each other This is a great opportunity to rate the service level for customers and or ganisers from the point of view of an on site freight forwarder or export forwarder points out Christoph Rauch www iela org PB Landesmesse Stuttgart GmbH Messepiazza 1 70629 Stuttgart Germany Telefon 49 711 18560 0 Telefax 49 711 18560 2440 E Mail info messe stuttgart de from developers to creators and from creators to users connecting everyone typically Messe Stuttgart This is how innovations come to life and turn the key to markets But the state of the art trade fair and congress centre in Stuttgart goes far further than this Fair meets congress congress meets fair Ideas inspire as thoughts are conveyed and opinions exchanged This secures success This makes the fair experience exciting Share your ideas and showcase your innovations For more information visit www messe stuttgart de Sharing ideas 17 FOCUS TradeFairs Internation al 5 2015 Mark of outstanding quality IELA Chairman Christoph Rauch about goals surveys and benchmarking in the leading international association of the exhibition and events logistics sector What are IELA s goals Our international trade association seeks to professionalise all segments within exhibition and event logistics set corresponding standards and ensure compliance with them This is a hall mark of the high quality level of our members IELA provides a forum for all companies peo ple and associations engaged in this field for sharing knowledge and information for estab lishing business contacts and for further training What measures do you employ to assess quality In March 1987 we introduced the IELA Survey to improve the service level quality and profes sionalism of all IELA members This is an annual internal appraisal where members rate each other The winner of the respective category Domestic Agent or Export Agent receives the Best Agent Award at the annual IELA Congress like in Singapore As this prize is awarded di rectly by the members i e also by potential rivals it serves as a mark of outstanding quality What else do you do to maintain quality standards IELA engages in a constant internal benchmarking process through the Membership Working Group and Standards Working Group This internal analysis has several objectives to highlight the development potential of the members to constantly enhance service quality and to maintain standards within the association IELA Kongress und Partnering Event bieten viele Chancen zum Netzwerken Lots of networking opportunities at the IELA Congress and Partnering Event Ph ot o IE LA

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