importing into Brazil there is no ATA Carnet a customs document that would facilitate and accelerate the process That is why for larger projects the previous simulation of im port procedures is recommended advises Kay Lohe Yet exhibitors are faced with some things that will not necessarily please them They are not allowed to import goods with out a Brazilian importer In addition high charges are levied not just taxes and duties but also fees for services and compulsory in surance In order for costs not to get out of hand Kühne Nagel recommend a detailed analysis of the relationships between sender recipient and service providers The ex hibitor should carry out risk management says Kay Lohe It makes sense to involve your insurance company or the insurance of the freight forwarder to reduce premiums Special customs regulations for large events can also be taken advantage of In any case it helps to build up a personal relationship with local actors That means making a lot of phone calls continuously showing respect and turning partners into friends Because Brazilians are reluctant to refuse a personal request according to Lohe A personal talk can still obtain that bit more commitment from an authority or a partner Beyond the exhibition business Kühne Nagel has been and is engaged in Brazil in major global events too such as the Con federations Cup in 2013 and the Football World Cup 2014 Before the World Cup vari ous individual projects were carried out for example in the area of infrastructure trans porting the chairs for the Maracanã stadium In addition Kühne Nagel was involved in equipping hospitality areas and team quar ters Next year the Olympic Games are up in which the company will also take part as per the website of the local organisation commit tee According to it Kühne Nagel will be the designated international freight forwarder and customs agent via its joint venture Podium Kuehne Nagel The partnership with the Brazilian sport logistics provider Podium Global Sports Logistics helped them achieve this Without country specific know how nothing is possible in such major events It is vital to address the needs and wishes of the local organisers argues Fabian Köh ler General Manager von Podium Kuehne Nagel in Rio The people who work there know far better than we how to set up a ma jor event within the Brazilian context Gen erally speaking listening instead of pushing ahead can be very important and make a crucial difference in awarding of contracts In Rio Podium Kuehne Na gel will have at least 40 employees on site This is not possi ble of course without preparation Three centres of excellence around the world con centrate the know how from Brazil ex plains Fabian Köhler They train our staff in each country of origin in the expert advice to give our customers In addition to staffing challenges there are also transport chal lenges to deal with Rio de Janeiro is indeed connected very well with the world Howev er the industrial heart of Brazil beats in Sao Paulo and the main cargo connections lead there A solution will be the pooling of trans port volumes by sea and air Ports airports and especially the Cus toms Bonded Warehouses represent the bot tlenecks on the road to the Brazilian markets It s not just about overcoming the customs border and a corresponding professional cus toms declaration predicts Fabian Köhler At the same time there is a need for cost based management of idle time in warehouse fees and effective process control in the ports Close cooperation with Rio Galeão Airport and the port operator Multi Terminais make it possible This allows us to optimal ly direct freight movements within the air ports and seaports www kuehne nagel com PB 52 TradeFairs Internation al 3 4 2015 INTERNATIONAL Hilfreich für Kühne Nagel ist das Joint Venture mit dem brasilianischen Sportlogistikanbieter Podium Global Sports Logistics The joint venture with the Brazilian Podium Global Sports Logistics is helpful for Kühne Nagel Ph ot o P od iu m K ue hn e N ag el

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