G rowth regions around the globe are experiencing a steady increase in the need for transport Aside from Asia Latin America is another one of the hotspots Brazil is an important exhibition market for us that is still expanding says Kay Lohe We have repeatedly received jobs there in the last few years says the Head of Sales and Business Development at Kühne Nagel Both from German and international exhibitors at Brazilian trade fairs The logis tics provider has been active there in the exhibitions Foodtec CeMAT and Fimma among others Imports of exhibits to the largest Latin American country represent some challenges to be solved You definitely need precision emphasizes Kay Lohe especially in the doc umentation This applies to packaging cor rect weights or the number of packages Small errors can be brutally penalised by the Brazilian bureaucracy In general it is useful to meticulously check all documents in ad vance Even swapped digits or missing let ters can lead to delays and additional costs says Kay Lohe In order to avoid any nasty surprises at the stand the exhibitor should always schedule some buffer time and a budget for customs delays Unlike in many other countries when 51TradeFairs Internation al 3 4 2015 INTERNATIONAL TRADE FAIR LOGISTICS Rio 2016 Taking part is what counts Kühne Nagel are familiar with exhibition transports to Brazil Currently they are working for other events there too The next big project the Olympic Games 30th IELA Congress in Singapur From 27 to 30 June the In ternational Exhibition Lo gistics Association IELA will convene in Singapore for its general assembly and 30th anniversary congress The partner hotel for the confer ence is the Pan Pacific at Mari na Bay The choice of hotel was truly a far sighted one by those responsible at IELA in the most literal sense The ho tel s rooms feature breath tak ing views of the city state s skyline On a clear day one can even see the coasts of Indonesia and Malaysia in the distance The founders of IELA were just as far sighted when they set up the network making cross border event transport easier for many exhibitors The congress will also cast a look back at history when the original founders initiated the association The event will be followed by the 4th Partnering Event On 1 July it will focus on cultivating relationships and maintaining con tacts between participants Four successive Formal Networking Sessions will be scheduled during the day and early evening But even afterwards there will be an opportunity for finding potential new partners However somewhat more informally From eight pm to about mid night an evening event will take place on the beach of nearby Sentosa island Next day a golf tournament will be held from early in the morning till the afternoon true to the motto that the best business friendships still happen on the golf course www iela events com Pan Pacific

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