TradeFairs Internation al 3 4 2015 FOCUS 5 CONTENT Messelogistik Rio 2016 Dabei sein ist alles Trade fair logistics Rio 2016 Taking part is what counts Messebau Zulieferer Den Kunden in den Augen lesen Stand construction suppliers Reading the client s eyes 53 Ph ot o M od ul Ph ot o T FI 58 IFES News 64 Service Partner 66 Backstage 66 Imprint COLUMN 8 Fair policy Swiss events repackaged 12 Fair policy Is Iran going on a shopping tour 16 IMEX Congresses Is there anything better than meetings 21 IMEX Congresses Beyond traditional boundaries 25 IMEX Congresses Good food counts for a lot at meetings 28 IMEX Congresses Good healthy food 31 Congresses Where robots and drones come together 33 TFI Know how What use are kinetic exhibits at fairs and congresses FOCUS 36 UFI in Istanbul The competition for budgets 41 Poland Indicators are looking up 44 Hungary Where manufacturer meets user 47 Latin America Love stories and horror stories 51 Trade fair logistics Rio 2016 Taking part is what counts INTERNATIONAL 54 Stand construction suppliers Reading the client s eyes 58 Stand construction suppliers Breaking away from right angles 62 Stand construction suppliers Set up jazzed up awarded PRACTICE 49 U nd d ar au f s itz t d er k lu ge K op f ww w ki ef er m ie tm oe be l d e De nn in u ns er em ru nd 90 0 M öb el u nd Z ub eh ör um fa ss en de n So rti m en t f in de n Si e ga ra nt ie rt da s Ri ch tig e fü r di e Au ss ta ttu ng Ih re s Ev en ts M ie tb ar a uc h on lin e un d in Ec ht ze it P r o b i e r e n S i e e s a u s Trade Fairs International Heft 5 Issue no 5 erscheint am is published on 28 September 2015

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