T he World Cup in Brazil again confirmed all the usual clichés On the one hand South American joie de vivre was much in evi dence throughout On the other there were reports of unfin ished stadiums in the days before the tournament That fits the image many have of Latin America and reflects the ambivalence felt about it Much the same can be said for its business life On the face of it the Latin American market with its population of 600 million offers huge opportunities Poverty has fallen dramatically in recent decades while the middle class has been growing and will continue to grow There are also traditional ties to Europe for history and lan guage related reasons Nevertheless it doesn t always seem to be easy for foreign companies to find their feet there either in business terms or culturally It can take a very long time for a trade fair company to establish itself in a Latin American country At the 81st UFI Congress last autumn in Bogota a number of speakers spoke of the challenges in Latin America Marco Giberti for www messe duesseldorf de Wir sind da wo Sie uns brauchen überall auf der Welt Messe Düsseldorf GmbH Postfach 1010 06 40001 Düsseldorf Germany Tel 49 0 211 45 60 01 Fax 49 0 211 45 60 7740 www messe duesseldorf de BRASIL HOSPITALAR 2015 22 International Fair for Products Equipment Services and Technology for Hospitals Laboratories Pharmacies Health Clinics and Medical Offices Sao Paulo 19 22 Mai 2015 TUBOTECH 2015 8th International Trade Fair for Tubes and Pipes Valves Pumps Fittings and Components Sao Paulo 6 8 Oktober 2015 wire South America 2015 International Wire and Cable Fair Sao Paulo 6 8 Oktober 2015 RUSSLAND METALLOOBRABOTKA 2015 16th International Exhibition of Equipment Instruments and Tools for the Metalworking Industry Moskau 25 29 Mai 2015 UGOL ROSSII MINING 2015 22nd International Trade Fair for Mining Technology Exploration Underground Mining Open Cast Mining Mineral Processing and Coal Preparation Special Safety and Health at Work Novokuznetsk 2 5 Juni 2015 Metallurgy Litmash 2015 International Trade Fair for Metallurgy Machinery Plant Technology Products Tube Russia 2015 The International Tube and Pipe Trade Fair in Russia Aluminium Non Ferrous 2015 International Trade Fair for Aluminium and Non Ferrous Metals Materials Technologies and Products Moskau 8 11 Juni 2015 Succeed with us all over the world Small extract 2015 47TradeFairs Internation al 3 4 2015 INTERNATIONAL LATIN AMERICA Love stories and horror stories Between Mexico and Cape Horn lies a huge growth region The emerging markets in this part of the world are full of opportunities for trade fair companies but there are also hard lessons to be learned Jochen Witt weiß dass Wirtschaftskraft und die Zahl der abgehaltenen Messen in etwa einhergehen Jochen Witt knows that economic clout has an impact on the number of hosted fairs Ph ot o U FI

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