institutions are gradually becoming aware of the meeting sector s great potential for the Polish budget and for promoting Poland as a tourist destination Expo XXI hopes for a fruitful dialogue This ought to spawn joint activities For event venues and organisers the support of the cities could soon enable participations in international tenders PCEI colleague Przemyslaw Trawa is also the CEO of Poznan International Fair Poland s largest exhibition company He de scribes his observations citing the furniture fair hosted by his centre as an example Our country is one of the four largest manufac turers and exporters of furniture world wide claims the CEO In the recent past exports were the most important growth driver benefitting from the exchange rate of the Polish Zloty In combination with local decision making this constellation resulted in a success story for the furniture fair The favourable development of the furniture sec tor has boosted the wood industry which in turn increases demand for wood processing machines This benefited our industry fair Drema says a happy Przemyslaw Trawa As did the fact that machinery normally needs to be replaced after six or seven years Poland and trade fairs staged there ben efit from support by the EU budget for the years 2014 to 2020 Last year the Polish exhi bition industry already posted rising figures This applies to all key parameters says Marzenna Lukaszewicz The Executive Di rector of the Polish Chamber of the Exhibi tion Industry PCEI demonstrates this by comparing 2014 with 2012 two similar years Increases were posted in sold exhibition space up 10 1 per cent exhibitors 3 6 per cent and visitors 18 7 per cent One of the reasons for this is the improved situation of small and medium sized enterprises This encourages SMEs to take part in over 200 trade fairs and exhibitions in Poland Another factor is the country s fa vourable geopolitical location as Marzenna Lukaszewicz points out Poland s signifi cance as the most important trade fair mar ket in Central Eastern Europe is growing ar gues the Executive Director www polfair pl Both the improved traffic infrastructure and new exhibition centres such as in Gdansk Krakow and Opole have a noticeable effect This is confirmed by the President of Krakow Fair Targi w Krakowie At the autumn edi tion of the metal processing fair Eurotool we posted an increase of over 40 per cent in sold space at our brand new exhibition centre reports Grazyna Grabowska Other fairs al so saw a flourishing development PB 42 TradeFairs Internation al 3 4 2015 INTERNATIONAL Market far from being saturated Zaneta Berus Managing Director of Warsaw Expocentre Expo XXI talks about Poland s future potential construction measures and desirable formats What will the future development of the Polish events market look like In principle things are looking up The market in Poland is far from being saturat ed venues are not exploiting their full po tential yet And there is still room for exist ing suppliers and for new projects This goes especially for the meetings and con ventions sector However I do not expect that any new exhibition and convention centres will be built in the next few years But what will happen instead Of course there will still be some construc tion projects In the next few years the ex isting exhibition centres will probably be modernised and new conference facilities will be added to meet the growing de mand What else could be improved Well in principle it would be desirable to gain big events of an international nature for Poland Unfortunately the trend here sometimes favours keeping things small In other words many small events are being staged in different locations This could lead to a fragmentation and downward spiral for prices In addition it brings down service quality We should make more ef forts to prevent this from happening to strengthen cooperations with foreign cus tomers and gain even more major events for Poland www expoxxi pl Prominenz am Tisch Marzenna Lukaszewicz mit dem früheren polnischen Ministerpräsidenten und Wirtschaftsminister Waldemar Pawlak Celebrities at the table Marzenna Lukaszewicz with former Polish prime minister and economics minister Waldemar Pawlak Ph ot o P C EI

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