T he agreement has still to be signed But the end of the ice age between the West and Iran seems to have come nearer Then there would finally be a climate change that would please everyone Because high level politics and the art of diplomacy do have an effect even if sec ondary on business In Germany and in other places internationally active firms are hoping for improved conditions and a quick withdrawal of sanctions After all a 75 mil lion strong market with gigantic potential and very specific needs lures Iranian firms and the infrastructure have to be renewed reasons Gregor Wolf Managing Director of the Federation of the German Export Trade The market is not only interesting because of its size but also because it is a diversified national economy That things could change in trade with Iran was felt by many exhibitors during the Usetec 2015 this April in Karlsruhe Buyers from the Islamic Republic made up the biggest foreign visitor group at the world s largest used machine trade fair Some ex hibitors received numerous enquiries from Iranian business people others were happy to close deals A well known construction machine manufacturer sold a large road building machine to an Iranian buyer Such shopping tours are not seldom After years of decline German exports to Iran rose by al most 30 percent in 2014 reports the German Federal Foreign Office Iran s exports to Ger many in turn grew by eight percent The marked increase in German exports is driven primarily by the rising cereal pharmaceuti cals and machine trade This is confirmed by Steffen Behm Aside from food above all machines are being delivered that are not banned by the embargo says the depart ment head for North Africa and Near and Middle East at the Association of German Chambers of Commerce and Industry The German Chamber of Foreign Trade in Teheran reports that it facilitates more than 7 000 Iranian visitors to German exhibitions every year They could be important buyers but are sometimes hampered by everyday re ality An example is the banking sector which is often obstructive Many Iran exports are al ready legally permitted today states the Ger man Engineering Federation VDMA The ex ecuting of payment transactions for Iran busi ness deals is legally permitted yet in practice many financial institutions have blocked such transactions up to now We call for the finan cial industry to revise its policies for business with Iran says Ulrich Ackermann Head of VDMA s Foreign Trade Department Otherwise firms from other countries could possibly di vide trade with Iran among themselves in the future Ackermann emphasises that it would require enormous efforts to even partially re cuperate the tremendously increased share held by China in the Iranian market PB 12 TradeFairs Internation al 3 4 2015 FAIR POLICY Is Iran going on a shopping tour After the breakthrough in the nuclear deal negotiations there is a new silver lining on the exhibition horizon Iranian buyers could invigorate business at the stands Iranische Einkäufer waren die stärkste ausländische Besuchergruppe auf der Usetec 2015 in Karlsruhe Iranian buyers were the largest international visitor group at Karlsruhe s Usetec 2015 Ph ot o H es s K M K

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