made to show agencies around The dynamic creative scene in Offenbach could give the centre a further boost There is plenty going on all around us says Kappe And we seem to be right in the thick of it There are many options for events and the nearby historic multi functional Capitol is an ideal choice for something a little out of the ordinary www messe offenbach de Venues elsewhere have been tapping the potential of this additional field of business for some time Take Dresden the Saxon capital where corporate events are are now a well es tablished part of the trade fair centre s portfo lio In addition to our own and guest fairs as well as concerts shows conventions and con ferences corporate events now also feature strongly in our calendar explains Ulrich Fin ger Managing Director of Messe Dresden Some of these events accompany trade fairs while others are independent of them says Finger Examples of this are internal company events such as sales conferences or staff in centive events In addition there are corporate events for business partners customers or me dia Located close to the historic old town Messe Dresden doesn t just wait for enquiries to come in though Instead it actively targets the segment Our sales team approaches companies associations and similar organisa tions directly emphasises Finger Messe Dresden rarely organises corpo rate events itself but the old saying about the exception proving the rule applies here too There was the opening of our confer ence centre Börse Dresden or the evening for exhibitors at the Pieta trade fair says Finger providing two examples Börse Dresden is a very special venue for conventions confer ences functions and parties of all kinds small meetings and large presentations It of fers a memorable ambience and a combi nation of listed architecture and cutting edge technology that meets even the most exact ing of expectations Built over 100 years ago as a meat market the building has been ful ly renovated and is connected to the trade fair centre s exhibition halls by a sleek mod ern ground floor extension Conventions in volving up to 10 000 delegates can be staged www messe dresden de PB FOCUS CeBIT run through Hanover s exhibition halls Some unusual accompanying events take place at trade fair centres The Business Run whichwill again be held during CeBIT in Hanover is one example The world s largest informationand communications technology show is opening its doors again from 16 to 20 March www cebit de Just about half way through on the evening of 18 March a run will be staged through the exhibition halls past busy stands trade fair parties and installations The Business Run is a spectacular sporting event in a unique atmosphere that is designed for companies to en ter teams Each circuit of the trade fair centre is 2 5 kilometres and the maximum distance you can run is 10 kilometres There are a number of different ways to compete Some teams try to run more kilometres than any other while both individual participants and teams can compete to run the fastest circuits You can decide to take part in the Business Run at short notice and those who are not quite in shape get plenty of time to prepare themselves before entering because the closing date for entries is not until 15 March a day before CeBIT starts www cebit run de

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