Exolon Group Infection Protection made of transparent solid sheets Minimize the risk of getting infected Irrespective of whether you work in the supermarket at the checkout in an open reception area people meet each other everywhere and it is not always possible to retain a minimum distance from each other Protective screens or Face Shields made of transparent sheet material can help out here Select between polycarbonate or polyester sheets from the Makrolon PC Vivak PET G or Axpet A PET brands Exolon Group Your longterm partner Exolon Group is one of the leading producers of multiwall and solid polycarbo nate sheets successfully applied in various Our foundations are over 40 years of know how in the development production and sale of sheets our strength are the innova tions that allow us to set new standards with our products Contact us sales exolongroup com www exolongroup com T here is actually no real substitute for an exhibition stand Particularly for companies whose trade fair appear ances are an integral part of their com munications strategy explains Martina List head of marketing at Bruns Messe und Ausstellungsgestaltung in Munich But in times like these that remains just theory as she concedes Trade fairs are not taking place There are restrictions on travel Cre ativity is required to maintain contact with a virtual showroom in a works scenario The aim was to achieve the company s sales tar gets and maintain contact with customers This showroom presented all the exhibits that would have been shown at the trade fair including systems for drinking water treat ment All kinds of information can be called up Mailshots were sent out to the target group by email inviting people to the event and announcing its upcoming opening Dur ing BrauBeviale those responsible for the products were available in the chat system to answer any questions from visitors One to one conversations were conducted in the vir tual room explains Martina List of Bruns The digital showroom can be filled with new exhibits for the next event This year s exhibits remain available for viewing at any time in a virtual side room The showroom can grow over time with each new event continues List The costs of implementation are quite reasonable Bruns also includes welcome videos audio files downloads and competitions to generate leads It is even possible to integrate Google Analytics The customers Bruns reproduces the essential el ements of real stands in virtual exhibition stands Products are presented brand experi ences are offered and voyages of discovery can be made at the click of a mouse Compa nies can invite individuals or small groups to showrooms Hybrid formats combine real places and events with digital content The beverage industry trade fair BrauBe viale 2020 took place virtually ProMinent de cided well in advance to develop with Bruns STAND CONSTRUCTION DESIGN The reality in the virtual room What are exhibition stand designers offering their clients despite or because of the crisis The options are virtual trade fair appearances showrooms and social distancing schemes for exhibition stands PRACTICE

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