C hristoph Rauch and Elizabeth Niehaus were featured in the lecture pro gramme of Euroshop 2020 last Febru ary Under the motto No Exhibit No Show they presented new IELA solutions and ways out of customs difficulties with trade show imports The IELA board member and IELA executive officer discussed emerg ing countries and particularly difficult mar kets The subjects they addressed included the challenge of delays due to lacking capac ities or increasing bureaucracy as well as how exhibition and events logistics compa nies can meet special requirements for stand designers and exhibitors And of course they discussed the impacts of digitisation on how exhibits and stands finally reach the venue Christoph Rauch presented two case studies on Russia and Africa He highlighted for example that customs procedures are taken very seriously in Russia High fines and taxes are enforced for not abiding by the rules Rauch believes that the word com plex is an understatement when it comes to sending exhibition cargo to Russia It is a no toriously difficult procedure and often a cost ly undertaking As an example he cited the importation of a stand designer s tool kit for temporary purposes He claims that one can not simply declare the kit as one toolbox or at least as several groups made of similar items Every single tool must be listed sepa rately citing the name of the tool manufac turer type designation and serial number In addition to this the country has unique intellectual property protection laws as Christoph Rauch explains This necessi tates special import permits from manufac turers and copyright owners The managing director of the logistics company BTG based in Langweid near Augsburg again brought up the example of the stand designer s tool 34 TradeFairs Internation al 2 2020 N E W S IELA spreads togetherstrong campaign over GED2020 IELA the International Exhibition Logistics As sociation launched the campaign Together Strong last March 5th both to support and ho nour every single individual in the exhibition and event industry in this time of uncertainty and to foster business in thousands of vertical industries all over the world In these challenging times where confinement measures are changing everyone s life the power of human beings to be able to adapt to any situation is a strong pillar on which the in dustry can count and rely This is our industry our passion our world IELA believes that the exhibition and event in dustry is a truly global industry made of re silient creative and strong people Passionate minds that find new ways to support the indus try supportive institutions in close contact with governments since day 0 problem solvers who are already offering their alternatives and solu tions associations from all over the world join ing forces with one common goal Together with associations organisers venues and service providers we are building the con tingency network to cater to the industry s needs For this reason and due to the nature of home office participation which offers unrelenting flexibility to combat the loss of cancelled activi ties IELA invites all event professionals to join the initiative Together Strong and support Global Exhibitions Day together and strong The strength of the industry now as a united entity will trigger the smooth return to face to face action Postponed shows are being rescheduled for later this year and all event professionals from organisers to service providers are already busy getting prepared for this new challenge Joint the Fight Be a part of the contingency network Share your own picture of being strong on so cial media using the hashtag togetherstrong GED2020 and your personal message to the industry partners www iela org PRACTICE TRADE FAIR LOGISTICS When importing is difficult The partners united by the International Exhibition Logistics Association IELA know how to deal with difficult markets In cluding Russia and Africa Die Einfuhren über die russische Grenze sind ein schwieriges Unterfangen Imports across the Russian border cause difficulties Ph ot o S hu tt er st oc k

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