anonymised emphasised Kati Rittberger managing director of Xing Events And we have a wealth of data available to us for this The event analysis functionality gives organisers important data on visitor numbers in real time The event s performance is presented in four different sections with clear graphics in each case Firstly the event is compared with similar events Organisers can see how suc cessful their event page is compared to the competition Secondly they can compare their event with their previous events Organisers can select up to three previous events with which to compare their current event Thirdly organisers can see whether their re targeting measures have been successful in attracting visitors to their event page This is important because five to seven points of contact are often required before prospective participants commit to the event Finally they can also analyse the success of their marketing measures if a marketing action is followed by numerous visits to an event s page the organis ers generally know they have targeted the right target group with the right message at the right time Essentially the event analysis func tionality enables organisers to make even more effective use of their budgets in future www xing events com PB Key to Hearts Whether it s an event or corporate function your guests are looking to make valuable connections in a relaxed stimulating atmosphere We make this happen for every occasion With attractive rooms for 10 to 10 000 guests State of the art technology combined with a superb eye for detail And a service that holds a Key to Hearts Landesmesse Stuttgart GmbH Messepiazza 1 70629 Stuttgart Germany Tel 49 0 711 18560 2830 veranstalter messe stuttgart de www messe stuttgart de messestuttgart MS Image2020 AZ Herz 102x280 Trade fairs int en RZ indd 1 14 04 20 14 29 11 FOCUS TradeFairs Internation al 2 2020 Geneva inventions exhibition switched to September The 48th International Exhibition of Inventions should have takenplace at Palexpo at the end of March It was postponed untilSeptember quite early on due to the coronavirus pandemic which of course affected countries in the Far East first Asia is an im portant player at the event which showcases a great many inven tions from China and Hong Kong Almost 50 percent of the ex hibitors come from Asia with a third of those being from China and a further third from Hong Kong It was becoming increasingly difficult for inventors from there to get visas and flights to Geneva Con sequently it was decided in February to postpone the exhibition which is the largest event of its kind in the world We can t imagine opening an exhibition that wouldn t properly fulfil its mission explained Gaëlle Grosjean the exhibition s director For many years now the purpose of the Inter national Exhibition of Inventions has been to provide a platform for showcasing inventions from all over the world She went on to set a new date for the event straight away The 48th International Exhibi tion of Inventions in Geneva will now take place at Palexpo from 16 to 20 September www palexpo ch Ph ot o P al ex po

Vorschau TFI Trade-Fairs-International 02/2020 Seite 11
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