were characterised by stability compared to their predecessors While it s true there were no signs of any exponential upward swings in the German trade fair market the number of exhibitors did grow last year by around one percent while the exhibition space rented increased on average by half of one percent That s according to provisional figures from the Association of the German Trade Fair Industry AUMA which were published recently It is notable that there was again above average interest from abroad despite the trend towards protectionism and the increase in international conflicts around 3 percent more international ex hibitors and visitors came to German trade fairs The number of vis itors overall decreased by almost 2 percent due primarily to the downturn in the automotive industry In the previous year 2018 ex hibitor numbers and exhibition space had both increased by 2 per cent while visitor numbers had remained at about the same level However there is no reason to be concerned about slight declines in these figures according to trade fair industry experts In view of the deterioration in the wider economy we can be satisfied with the re sults says AUMA chairman Philip Harting In addition the con cepts of many trade fairs are currently being overhauled he ob serves That will give them more resilience against negative mar ket trends Accordingly we can be cautiously optimistic about the outlook for the remaining ten months of the year Overall the association ex pects results for the 185 planned international and national trade fairs to remain stable An AUMA survey of trade fair organisers re vealed that they were essentially quite upbeat The mood in the trade fair industry is thus considered to be broadly similar to how it was a year ago Revenues in 2020 are expected to remain at around the same level while investment and employment will increase slightly www auma de PB Für Entdecker www eventhafen bodensee de 27TradeFairs Internation al 1 2020 41 Messen und Ausstellungen fan den im Geschäfts jahr 2019 auf dem Gelände der Messe Frankfurt statt 41 trade fairs and ex hibitions took place at Messe Frankfurt in fiscal 2019 Ph ot o M es se F ra nk fu rt E xh ib iti on Pi et ro S ut er a

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