Craig Newman then highlighted the sec ond trend Digital is everywhere but not everything meaning that we can observe a digitisation of services processes and tasks The search is on for new digital business ar eas off the beaten track explained the South African trade fair manager However personal conversations cannot be digitised Of course and this marks the third trend the foundations should also be consistent This means that trade fairs are made for ex hibitors and visitors This is the bread and butter of trade fairs Newman confirmed He pointed to a joint survey conducted last year by UFI and Explori Global Visitor Insights The two institutions surveyed 13 000 trade fair visitors from 135 countries Among other things their aim was to find out what visi tors find really irritating Surprisingly ba sics was one of the most frequent answers For example they miss more seats for relax ation and find that catering also shows room for improvement Consolidation and cooperation in the ex hibition industry is trend number four Merg ers and acquisitions are driven by the desire of many tour operators to open up new geo graphical markets And the fifth trend deals with more diversity in the upper echelons which makes companies more resilient think women in management positions UFI itself sets a good example with its current first female president Mary Larkin Craig Newman also reported on the expectations of the future generation the so called millenni als in the Polish capital This target group wants to be inspired he explained based on the words of futurologist Tessa van Asselt at the UFI 2016 European Conference in Basel Millennials want to actively participate and not just listen They want to be given skills and knowledge and share this with others They are searching for experiences and ad ventures instead of for possessions and wish to be surprised as they search These are the needs the organisers of B2B events must meet www ufi org PB 43TradeFairs Internation al 4 2019 INTERNATIONAL Expo4Future makes its debut The first edition of the Expo4Future conference has come to a successfulclose Ptak Warsaw Expo under its pres ident Tomasz Szypula and chief organiser Zaneta Berus scored a double victory They put together an enticing lecture pro gramme and lured leading players of the in ternational trade fair industry to the Polish capital including the leaders of the two ma jor trade fair associations UFI and IAEE Craig Newman see article below and David DuBois Together they discussed the value of such associations for the MICE in dustry together with major representatives of Polish associations Other speakers in cluded Gunnar Heinrich managing director of Adventics and Pietro Piccinetti director general of Fiera Roma and president of the CEFA network It was a long journey for Michael Kruppe general manager of Shanghai New International Expo Centre SNIEC The SNIEC GM talked about the Chinese trade fair market the new Silk Road and opportunities for economic coopera tion between Poland and China In addi tion Expo4Future was a befitting occasion even for a high ranking government repre sentative to pay his respects The minister of culture and deputy prime minister of Poland Piotr Glinski took part in a panel discussion about trade fair destination Poland together with Tomasz Szypula Eric Preat of Easyfairs described the market of the largest Central Eastern European coun try from the point of view of his company After Expo4Future guests had the opportu nity to visit the large interior design fair Warsaw Home www warsawexpo eu Craig Newman Digitales findet sich überall ist aber längst nicht alles Craig Newman Digital is every where but not everything Ph ot o P ta k W ar sa w E xp o Ph ot o P ta k W ar sa w E xp o Der polnische Kulturminister und Vizepremierminister Piotr Glinski 3 v r nahm zusammen mit Tomasz Szypula 3 v l an einer Podiumsdiskussion über das Messeland Polen teil The minister of culture and deputy prime minister of Poland Piotr Glinski 3rd from right took part in a panel discussion about trade fair destination Poland together with Tomasz Szypula 3rd from left

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