2019 they will probably be well below 50 due to renewed US restrictions In Turkey partic ipations have declined by two thirds since 2016 In the USA on the other hand where the issue is only customs tariffs participa tions are largely stable I can only recom mend keeping calm in view of purely trade related conflicts However if there is a deteri oration of the overall political climate it is of ten inevitable that companies will withdraw Are there any news for the programme in 2020 Harting In terms of the number of German Pavilions we will see the largest programme so far in 2020 with 304 pavilions planned in around 50 countries Especially in Africa German exhibitors will have a stronger pres ence at around 30 trade fairs partly thanks to additional funds from the German govern ment s Pro Africa programme I think it is very important for German companies to have a presence in Africa There is a lot of economic potential there In addition funds for taking part in fairs abroad are to become more attractive for start ups as of 2020 This is also a logical step since many innovations need a larger market today than just Ger many How can the political sector be influenced in order to improve the diplomatic framework of the German Pavil ions Harting Exhibitors at the German Pavilions would indeed like to see a stronger presence of German politicians at the stand This is not an end in itself but also fa cilitates access to politi cal decision makers in the target country which in turn also facilitates exports in many countries With around 100 joint participa tions receptions of the German diplomatic representations already take place at the Ger man Pavilions and visits of high ranking of ficials from Germany would also be very helpful i e ministers state secretaries mem bers of the German parliament They should witness this efficient export promotion tool with their own eyes and make the exhibition stand more of a meeting place for politicians also from the respective host country Does the importance of the respective trade fair also play a role in political com mitment Harting On average German Pavilions have around 25 participants with a spectrum rang ing from eight to 160 exhibitors Politicians often tend to choose the larger participations However this does not do justice to the broad approach of the Foreign Trade Fair Pro gramme After all participations with ten or 20 companies can also be very relevant in some sectors for the development of future markets Here we will still have to convince politicians of the role that politics can play in boosting industry 40 TradeFairs Internation al 4 2019 N E W S IELA Operations Summit The IELA Operations Summit provides a plat form for operational staff of IELA member companies to exchange ideas and experien ce and to pursue common goals in the in dustry The next edition will take place from February 13th 15th 2020 in Bangkok Thai land IELA s Operations Summit is a funded event exclusively for IELA members and it is the only dedicated forum for exhibition and freight forwarding operation professionals offering valuable perspectives on improving operational efficiencies enhancing service standards optimising worldwide relations hips and increasing bottom lines The 2020 edition s main topic will be the digitalisation of our workplace with experts addressing the topic and demonstrations of best practices by IELA members It will include 10 hours of lectures and 5 hours of 1 2 1 networking with many additional opportunities for informal networking Bas Wiendels IELA Education and Training Programme Working Group chairman ex plains The best way to realise how your fu ture daily work will be is to look back at how it was 10 years ago So just imagine what di gitalisation will bring us in the next 10 years I think that we have no idea about our work in 10 years from now I do however think that the direction in which we are going is clear Every step in the development of our day to day work will involve digitalisation But with what kind of threats and opportuni ties does our operational staff need to cope in the next years From the digital screening of volume to venue monitoring going as far as digital traffic management these techno logies will probably be standard in a few years or will they Lectures and workshops will be held by expert IELA members and external lecturers like Digitalisation of our Industry Oscar Cerezales MCI Group Digital Operation Christoph Fritsch Sempex AG Venue Balasubramanian Pillai BIEC India Country File India Max Fernandes Informa Markets India www iela org INTERNATIONAL Philip Harting Die Aus steller an den German Pavilions wünschen eine stärkere Präsenz der deutschen Politik am Stand Philip Harting Exhibitors at the German Pavilions would like to see a stronger presence of German politi cians at the stand Ph ot o A U M A

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