T he south east Asian country s presence at the trade fair is coordinated by the Malaysia Convention Exhibition Bu reau MyCEB The IBTM has always been a strategic platform for us says MyCEB CEO Datuk Zulkefli Hj Sharif who regards it as an avenue to European and in ternational markets Operating under the um brella of the Malaysian Ministry of Tourism the agency is at the trade fair to meet the in dustry s most important decision makers At the same time they will be presenting new Malaysian offerings and developments mak ing the country an even more attractive prospect to the B2B event industry and build ing a persuasive case to planners and organ isers to organise their meetings conferences trade fairs and incentives there MyCEB and the Malaysian MICE industry as a whole have recently been very successful at that The number of events acquired has grown significantly The Malaysia pavilion in Barcelona has the stand number H 60 People will be able to find out more about the Malaysia Like Never Before campaign and the Malaysia Twin Deal programme at the fair The latter takes the form of a global campaign designed to present and promote the country as an in centives destination B2B meetings and in centives planners are given organisational and financial assistance Ten new hotels will also be presented The hotels are designed to cater for the needs of business travellers in particular including shopping restaurants and nightlife A brand new event venue will be showcased in the hope of attracting future customers the Sabah International Conven tion Centre on the island of Borneo will be opening in 2020 see box The new venue will enhance Malaysia and MyCEB s portfolio at IBTM World www myceb com my PB 35 FOCUS TradeFairs Internation al 4 2019 CONGRESSES IBTM WORLD 2019 Avenue to inter national markets Malaysia is exhibiting in Barcelona for the ninth time in succession The aim is to attract more corporate events and incentive groups Sabah International Convention Centre The MICE landscape in Malaysia is aboutto get a new feature The Sabah Inter national Convention Centre SICC will be opening next year in Kota Kinabalu on Borneo It will be the largest waterfront event centre in East Malaysia Extending over five floors the SICC will have a subdi visible pillar free convention hall with 5 300 square metres of floorspace On a dif ferent floor there will be three adjacent ex hibition halls also offering a total of 5 300 square metres of floorspace that can be used for events In addition there will be six conference rooms and a VIP lounge for particularly important guests The top floor will offer 12 further meeting rooms There will also be a 1 250 seat amphitheatre at the SICC as well as VIP facilities and lounges The 7 000 square metre outdoor plaza will be a spectacular feature the Malaysia Convention Exhibition Bureau expects it to be the best sunset spot in the city The location alone makes this seem like a plausible claim It looks out on is lands just offshore in the beautiful South China Sea www siccsabah com Der Welt Tunnel Kongress 2020 konnte nach Malaysia gelockt werden The World Tunnel Congress 2020 was lured to Malaysia Ph ot o IT A W TC 2 01 7

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