ample with a photo depicting the individual layers Dwell time A photorealistic floor can also serve as a starting point for further talks between po tential customers and the sales department Ultimately the aim must be to get visitors to linger at the stand for longer This can be achieved by creating a cosy atmosphere with relaxation zones or a Bavarian beer garden with a cobblestone photo floor for example Another option is to present a company s history in photos which can then be ex plained in more detail during a chat while touring the stand After effect At a trade fair with thousands of exhibitors many stands are lost in the crowd and quick ly forgotten Due to this sensory overload visitors usually only remember one or two highlights A spectacular photo floor can steal the show from many other attractions and remain in the target group s memory for a long time Overall concept Of course a photorealistic floor has to be in tegrated in your exhibition stand So whoev er is in charge must therefore already think about the floor when designing the stand the same as with walls or TV installations Basically the floor should be part of the whole story Vodafone serves as a good ex ample The message of the mobile phone op erator was We re taking G5 to the moon A photo floor with a lu nar landscape was used for this purpose Plus Some exhibitors create exhibition stands where the floor is the main means of communication and most important ele ment Implementation As far as the material and its installation are con cerned it is just a stan dard PVC floor The printing process is the same as for a large poster If the floor is to feature a logo vector files are a good choice If for example you want to recreate some thing from nature you should definitely use photos of the real thing Having realised more than 5 000 projects our company now has over a huge repertoire under the Fotobo den brand which can be adapted to the de sired presence Costs A good carpet costs 15 to 20 euros per square metre a photo floor around 30 to 35 euros no more than double the cost This equals an increase in the total costs of your stand by only one or two per cent In return the photorealistic floor will attract up to 20 per cent more visitors giving you great value for money Ecological footprint In theory you can reuse the floor which happens in some cases But in practice this often fails due to different stand sizes But the material is 100 per cent recyclable to cre ate new PVC floors We have signed a con tract with a recycling plant in Cologne Due to this you can return the floor free of charge and we will pay for the recycling costs Messebau Wörnlein GmbH Messezentrum 1 90471 Nürnberg Tel 49 911 81 74 49 0 info woernlein de woernlein de 89TradeFairs Internation al 3 2019 TFI KNOW HOW Expert Timo Michalik CEO visuals united ag Kaarst Contact michalik fotoboden de Fern und Nahwirkung der AllgäuStrom als naturnahes Erlebnis Long distance effect and close up effect AllgäuStrom offered a nature experience Ph ot o F ot ob od en vi su al s un ite d

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