with the products on display Munich based Arno Design created the exhibition stand in close cooperation with Julius Blum It had a size of just under 1 500 square metres In the centre display tables invited visitors to test the products and learn more about them The product experience took centre stage reports Peter Haberlander CEO de sign of Arno Design A façade out of perforated aluminium separated the stand from the outside world while still offering lots of glimpses of its in terior both visible and invisible Wooden display tables created an exciting visual con trast with the modern perforated aluminium façade The entrance area looked inviting Visitors stepped into the world of Julius Blum through an entrance portal In the cen tre a plaza offered space for encounters and insights into the individual segments Last but not least a spacious restaurant area in vited guests to enjoy delicious treats Modu lar by design the stand is also sustainable and can be re used for multiple trade shows www arno design de Bruns Messe und Ausstellungsgestal tung from Munich faced two challenges in its project for e recruiting firm Pergenta Firstly it was to develop a modern concept with a new minimal look after the compa ny s rebranding And secondly the exhibitor wanted visitors to experience a clear separa tion between its four divisions Of course the Pergenta umbrella brand was to be the connecting link The solution four different zones clearly distinguishable from one an other It made its debut at the 2019 edition of Zukunft Personal in Cologne Thanks to partition walls columns and different floor colours the visitors were able to experience each zone of the stand as an individual pres ence explains Martina List head of mar keting with the Munich based stand builder The four divisions were represented by four names beginning with P Pergenta for the recruitment agency Persy for the e re cruiting software Poster for the vacancy advertising shop and Parts for the inter face solution The Pergenta brand logo is based on the capital letter P shaped as a square Inspired by this Bruns developed a grid for a square stand space The exhibition designers positioned the four zones for the individual divisions on the four corner sides Visitors were able to find out more about the exhibitor s range of job applications and ad vertisements at information terminals In the centre Bruns Messebau created a lounge area with armchairs and sofas Warm wood tones and mood lighting created a cosy at mosphere In this way we even mastered a third challenge for our customer s presence Martina List recalls In addition to its re branding in a minimal contemporary style and the clear separation between the divi sions the trade fair designers also created a communication zone that invited visitors to linger www bruns messebau de JK 80 TradeFairs Internation al 3 2019 PRACTICE Messe Frankfurt joins forces with Perfect Meeting Perfect Meeting became a partner ofMesse Frankfurt last July The providerfrom Seefeld near Munich offers all kinds of services for exhibitors and visitors They include accommodation and transfers online registration and attendee manage ment event and concierge services Perfect Meeting operates worldwide Hotel service The service provider checks hotels and routes to the event and offers qualified ad vice based on previously defined customer needs Having concluded framework agree ments with hotel chains at an early stage the company offers large room contingents on favourable terms for various trade fairs Attendee management This service makes life easier for exhibitors It includes the con tinuous updating of registrations cancella tions and changes as well as online registra tion and administration Plus individual con firmation e mails with event specific informa tion as well as preparation and formatting of customer data The online based tool is accessible 24 7 Concierge service This free offer is available to customers round the clock during their stay At huge fairs for example all suitable restaurants are already fully booked a few weeks before the event explain Angelica and Thomas Stäbler That s why we reserve contingents long in ad vance say the two directors of Perfect Meeting With lists dis played at the booths we ask ex hibitors to tell us their require ments by a fixed date Sightsee ing tours and event tickets can also be or ganised www perfect meeting de Ph ot o P er fe ct M ee tin g Thomas und Angelica Stäbler

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