was responsible for planning and designing the project The exhibitor transformed the theme into its very own motto Imagine you re in Nuremberg Messebau Wörnlein created a retro look cinema hall for Nürn bergConvention on a very small scale A 130 inch Samsung LED monitor starred as the movie screen with an amazingly high resolution There visitors could watch films on topics such as travel accommodation restaurants and event venues The screen was built into a wall that completely con cealed the technology Guests could select their own pro gramme on iPads They sat on authentic cin ema chairs enjoying freshly made popcorn from a popcorn station A red velvet curtain was wrapped around the stand like a cine ma curtain The curtain closed off the out side world while making the stand visible from afar and attracting visitors The stand was lit by vintage light bulbs that in reality contained LEDs We were able to create a magically romantic cinema experience and stop time which was extraordinary amid the often hectic pace of a trade show Sabine Römpp recalls We really stripped down the cinema theme to its bare essen tials Nothing distracted people from enjoy ing the movie and having a good time Of course for a design like this you need more than just stand systems and off the shelf products The stand was almost completely custom built by Die Objektschreiner www objektschreiner de and assembled in ad vance for a trial run says the project man ager www woernlein de The brand is the product and the prod uct is the brand This applies to Julius Blum the world s leading manufacturer of kitchen and furniture fittings So how to translate this motto into a trade fair presence The so lution could be experienced at Interzum 2019 in Cologne Open close try it out was one of the stand ideas This gave visi tors a full on experience ideally with all their senses of what moves Julius Blum or ga ni si er en di ffe re nz ie re n fa sz in ie re n Wir sind bluepool Ihr Messeauftritt wird zum einzigartigen Markenerlebnis Digital Individuell Im Trend www bluepool de DIGITAL IMMER AM PULS MESSEN ERLEBEN 79TradeFairs Internation al 3 2019 PRACTICE IMEX 2019 Messebau Wörnlein entwickelte für NürnbergConven tion einen Kinosaal im Retro Look auf engstem Raum IMEX 2019 Messebau Wörnlein created a retro look cinema hall for NürnbergConvention on a very small scale

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