Why will the new exhibition centre be a success Witt As the demand is already there Shen zhen World ought to be fully booked within the next five years A number of major trade fairs have already been announced And un like in Europe we are not in a predatory market but there is great untapped potential For example existing trade fairs will be able to triple their space by moving to the new centre Shenzhen lies in the heart of the booming Pearl River Delta region home to 120 million people and the highest per capita income in China A few trade fairs will also relocate from nearby cities to Shenzhen And this is where the functionality of the new ex hibition centre will come to bear which is extraordinary What makes its functionality so extraordinary Weber We are talking about a premises which on completion will be the world s largest exhibition centre with 500 000 square metres of exhibition space and a length of 1 75 kilometres A single huge trade fair can take place there or even several fairs at the same time The respective organisers will have a separate entrance area for each of the 19 ground level halls The aim was to create equality between the individual halls This is made possible by the central corridor which runs along a second level that is eight metres high On this second level over the lo gistics areas there are further conference spaces of various sizes in addition to the spacious conference centres This ensures that all of the halls are equally well equipped So for the increasingly important combination of trade show and conference elements no one needs to walk across the entire premises anymore It will also be en sured that food and catering outlets are even ly dispersed occupying a total space of 50 000 square metres How did this functionality come about Did you work with simulations Weber No there were no simulations But our experience with similar sites was drawn upon We have an extensive database of dif ferent types of sites at our disposal The ar chitects were then confronted with this in ad vance and made aware of the dos and don ts And we personally carried out tests at other exhibition centres using public transport to travel there like civilians In this way we were able to share the experience of the 50 000 who sometimes had to wait for two hours to get in 64 TradeFairs Internation al 3 2019 INTERNATIONAL CHINA Equality of halls Mid September saw the soft opening of Shenzhen World soon to be the world s largest exhibition centre TFI talked to Jochen Witt and Gerd Weber of JWC who have been consult ants on the project since 2014

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