T he reasons for the acquisition were ob vious Our venue is situated on the airport island says CEO Irene Chan Within walking distance of Hong Kong International Airport which served over 74 million passengers in 2018 says the head of AsiaWorld Expo about the aviation hub The acquisition could generate strong synergies Thus the airport is transforming from a city airport into an Airport City It is to be a breeding ground for an extensive net work of interconnected businesses and activ ities The Airport City is to have an infra structure with a wide range of facilities and economic activities including hotels retail dining entertainment logistics and even exhibitions One of the significant elements of the Airport City will be the 25 hectare Skycity project This is an integrated com mercial development comprising many of the functions mentioned above A third air port hotel will open in 2021 at the latest The retail dining and entertainment complex is to commence operation in phases from 2023 to 2027 The airport authority is also in discussion with the Hong Kong government AsiaWorld Expo s expansion plan is being studied as well as the development of the border cross ing facilities of the Hong Kong Zhuhai Macao Bridge AWE s management sees the centre as a gateway to the Greater Bay Area It is convinced that nearby area development will be beneficial Enhanced connectivity and the new infrastructure will generate new possi bilities for MICE business enabling AWE to combine business and leisure Event plan ners can make use of increased demand for cross city exhibitions and events says Irene Chan explaining the potential of the growing model of Twin Events Cross Boundary Ven ues In this context planners organise their events concurrently at different venues in or der to reach different target groups Let s take a business conference for example ex plains Irene Chan Planners could organise a conference for retailers in Hong Kong and one for factory owners in Zhuhai With the opening of Hong Kong Zhuhai Macao Bridge it takes only 40 minutes to travel from Zhuhai and Macao to Hong Kong Plus The most important metropolises in the region can be reached across the water all day 24 7 It is also expected that more trav ellers will come to Hong Kong from the Chi nese mainland Irrespective of this the event business at AsiaWorld Expo aka Expotain ment is thriving March saw Hong Kong s largest ever blockchain event the Hong Kong Blockchain Week It brought together over 120 speakers and more than 4 000 delegates and investors from over 50 countries says Irene Chan The one month digital exhibition of the world famous Chinese painting Along the River During the Qingming Festival a novel integration of art culture and technol ogy was another spectacular event www asiaworld expo com PB 58 TradeFairs Internation al 3 2019 HONG KONG Close to the hub Last year Hong Kong s Airport Authority acquired the exhibition congress and event centre AsiaWorld Expo AWE Developments are buzzing all around the venue Zur Blockchain Woche kamen Referenten Delegierte und Investoren aus über 50 Ländern in der AsiaWorld Expo zusammen Blockchain Week brought together speakers delegates and investors from over 50 countries at AsiaWorld Expo Ph ot o A si aW or ld E xp o

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