rector of Rogers India His company is now heavily involved in a few niche non exhibi tion businesses They include defence im ports Free Trade Working Zone FTWZ gen eral imports and sports entertainment logis tics This is a new induction in our revenue stream says a delighted Sethi These activi ties now account for over 15 per cent of R E Rogers India s total revenues Of course huge and often unique chal lenges have to be met that cannot be solved with off the peg solutions alone On the de fence side we must handle trials of heavy equipment in different terrains under differ ent weather conditions in very limited time frames explains Ravinder Sethi The com pany s long experience as the official logistics provider of the Indian defence trade fair De fexpo certainly helps Plus Defence import growth is in correlation to the policy of the Indian government which is spending heav ily on upgrading the forces leading to more imports Rogers India has also proved itself in sports and entertainment logistics In October 2018 Canadian rock star Bryan Adams went on a tour of India Five cities in six days Ravinder Sethi describes the tight schedule He also enthuses about another major event of which his team handled three editions a few years ago the Formula One Grand Prix of India which took place in Greater Noida near Delhi The most memorable project of our nearly 34 year history Because Formu la One takes place in different cities world wide this involved extensive logistics and handling efforts 200 sea containers trans ported various materials while the actual racing cars and radio TV equipment were forwarded in seven 747 cargo planes Once the race closed in Seoul the materials were transported to Delhi in two days recalls Sethi In one day we completed customs clearance and handover After the three days of the race every thing was immediately transported to the next Formula One venue Abu Dhabi This was the task and calling it a challenge would be a gross understatement chuckles Sethi The big event almost didn t happen at all Everything was all go except for the cus toms and handling aspect In a meeting with 50 senior F1 and local promoter officials this was seen as the biggest obstacle the deal breaker It s not possible can t be done in India bureaucracy won t allow it no go so they said All eyes turned to Ravinder Sethi Without batting an eyelid he said that it was possible but he did not know how to do it Laughter broke out and it was Rogers com mitment and successful implementation that made F1 happen in India www rogersworld wideindia com PB TradeFairs Internation al 3 2019 INTERNATIONAL I ts huge wealth of experience in trans porting exhibits also helps in other areas Many things are similar compares Ravinder Sethi Most of our non exhibi tion logistics is time bound requiring spe cialised equipment and highly skilled man power argues the founder and managing di INDIA Making the impossible happen For many years R E Rogers has been India s market leader for exhibition logistics Over the past decade the company has been exploring new fields of business Musik trifft Logistik v l Ravinder Sethi Bryan Adams und Sudhir Dhavan CEO R E Rogers India Music meets logistics from the left Ravinder Sethi Bryan Adams and Sudhir Dhavan CEO R E Rogers India Ph ot o R E R og er s In di a

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