T he three day event 16 to 18 October 2019 at the Sands Expo Convention Centre attracts many travel profes sionals and event planners with an at tractive mix of trade show and conference The visitors to the Lion City are mostly from the Pacific Rim but also from other parts of the world From the very beginning ITB Asia has positioned itself as a platform for the whole gamut of tourism from leisure and business trips to conference and trade fair travel With the co located MICE Show Asia making its debut this year the important and high grossing MICE segment will now take centre stage The conference programme in cludes panel discussions and keynote speak ers from all over the world with a strong Eu ropean and German participation Topics range from event technologies through new forms of personalisation and audience en gagement to destination presentations The programme of ITB Asia offers the same diversity Themed Bold Thoughts Bold Moves the conference for the travel fair will focus on the trends that are gal vanising change in the travel industry and the implications for everybody involved Leading travel and technology experts will share the latest developments in this field and especially in their companies including Bedbank Hotelbeds Group Booking com and IBM They represent three of the most important pillars of the travel industry ac commodation sales and technology The challenges facing the industry will thus be highlighted from different angles enabling delegates to take home not only insider in formation but also hands on advice Katrina Leung managing director of Messe Berlin Singapore the organiser of ITB Asia gets right to the point By bringing together leading industry experts in the keynote sessions ITB Asia will get to the heart of today s complex travel issues We will discuss major game changing issues within the industry and strategies on inno vating business models in order to remain competitive As the industry continues to evolve attendees want to gain more than just insights of what leading businesses do to re main at the top Through our sessions they will be equipped with actionable steps on how to drive their business forward www itb asia com 41TradeFairs Internation al 3 2019 ANZEIGE ITB ASIA 2019 IN SINGAPORE Stellar line up of industry giants Ready to celebrate its twelfth edition ITB Asia ITB Berlin s little sister in Singapore has long become Asia s leading fair for the travel industry INTERNATIONAL

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