T he location is as good a fit for the event as the hands of a gamer around a controller Anyone who has wit nessed how vocal the young people of Singapore can be around their games con soles will have an idea of how popular com puter games are there So it s not really a sur prise that a large event for gamers is soon to be held in the city state The deal to take it there was wrapped up a few months ago The Singapore Tourism Board and Koeln messe signed a memorandum of understand ing at the end of May As a result gamescom asia will be celebrating its premiere in the autumn next year The doors of Suntec Sin gapore will be opening for what is billed as an industry festival from 15 to 18 October 2020 New technologies will be presented and there will be workshops and meet and greet events at which fans can meet their idols The first day will be for conference del egates alone on the second day they will be joined by trade visitors and the last two days will be open to the public as well The plan is to make it an annual event also targeting the growing esports community The initial negotiations to bring the games show to Singapore took place some time ago Good things take time We started discussions with Koelnmesse two years ago to develop an Asian edition of gamescom in Singapore reports Keith Tan CEO of the Singapore Tourism Board There were also numerous discussions with stakeholders such as industry associations games devel opers and organisers of local gaming and es ports events Our aim is for gamescom asia to position Singapore as the natural base for the development and commercialisation of digital and gaming content It is believed the time is ripe for the new event The in augural gamescom asia comes at an exciting time as we are witnessing strong growth in the Asian games market says Howie Lau chief industry development officer at the In focomm Media Development Authority a state run agency under the control of Singa pore s Ministry of Communications and In formation For Koelnmesse gamescom asia is a fur ther step towards increasingly international ising its digital media and entertainment business The region has been hungry for a top tier gaming event says Mathias Küpper managing director of Koelnmesse Singapore And we now have all the ingredients to suc cessfully cater to this need With strong part nerships we are expecting to attract over 30 000 enthusiasts and gaming industry pro fessionals to the inaugural event These partners include Singapore s government the German industry association game and GameStart Asia a video games convention for consumers We are now handing over the reins to gamescom asia says Elicia Lee the founder of GameStart We look forward to working closely with Koelnmesse Singa pore to build on the gaming community that GameStart has established over the years www gamescom asia PB 39 INTERNATIONAL SINGAPORE Ideally placed in the Far East For ten years now the world s largest get together for com puter and video games has been held in Cologne In 2020 gamescom will also be held in South East Asia for the first time Vereinbarung Keith Tan vom Singapore Tourism Board und Mathias Küpper von der Koeln messe Agreement Keith Tan of the Singapore Tourism Board and Mathias Küpper of Koelnmesse Ph ot o S in ga po re T ou ris m B oa rd

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