T he conditions for successful business are constantly improving Thailand is developing its digital economy invest ing in technology innovation and many industries with a high potential This move generates ample opportunities for local and foreign companies Thailand Convention Exhibition Bureau TCEB has positioned itself to actively promote these options Exhi bition director Kanokporn Damrongkul points out a recently launched campaign Exhibitions Redefined in Thailand 360 De gree Exhibition Success After all the sec ond largest country in South East Asia has a significant internal market and simultane ously serves as a springboard to other South East Asian countries Access to these markets is easy due to its geographical location and free trade agreements with regional partners says the TCEB In addition to the ASEAN re gion Asian countries such as China and Japan can also be conveniently reached via Thailand Trade fairs play an important role in business and investment Exhibitions and their organisers ought to benefit from the new 360 Degree Exhibition Success cam paign due to financial support provided by a so called Bidding Fund programme This will benefit those who want to stage a new trade fair in Thailand explains Kanokporn Damrongkul The campaign offers funding programmes for all phases from pitching to execution And this is not just to attract new events but also to upgrade existing trade fairs Among other things the programme is to help gain visitors from the ASEAN states and other countries Moreover the TCEB wants to boost national participation Those who would like to benefit from this and find out more about the available support should please contact the TCEB Those interested can easily get in touch by submitting an on line Request for Support RFS form InfoComm SEA a trade fair for audiovi sual communication is a case in point of an event sponsored by the TCEB It is a spin off of the prestigious US trade fair of the same name The South East Asian edition made its debut in Bangkok last May The launch event already brought together 152 exhibitors and 7 743 visitors at BITEC exhibition centre This encourages the hosts to stage a second edition in spring 2020 InfoComm SEA is a successful example of government linkage emphasises Kanokporn Damrongkul The TCEB is a crucial partner helping to organise the show in Thailand She argues that the public organisation brought the host to gether with the National Broadcasting and Telecommunications Commission NBTC which supervises the audiovisual industry And there was further support to make the event even more successful We introduced the international organiser to local partners says exhibition director Damrongkul In ad dition Thailand Convention Exhibition Bu reau specifically invited visitors from Malaysia to promote local business meetings www businesseventsthailand com PB 35TradeFairs Internation al 3 2019 INTERNATIONAL THAILAND 360 degree exhibition success The emerging kingdom is moving to the forefront of business hubs This brings about opportunities that are to be leveraged for trade fairs Messe InfoComm SEA für audiovi suelle Kommuni kation Erstmals wurde ihre südost asiatische Edition in Bangkok durch geführt InfoComm SEA trade fair for audio visual communica tion The South East Asian edition made its debut in Bangkok Ph ot o T C EB

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