I n trade fair logistics the concept of sus tainability has various dimensions They relate to transportation planning freight movement materials management re sponsible purchasing buildings as well as energy and vehicle efficiency This opens the door to a wide array of new services and ap plications that serve to implement environ mentally friendly strategies along the exhibi tion value chain The aim is to jointly inte grate environmental social and economic practices within operations and planning Achieving environmental success can have different approaches points out Elizabeth Niehaus executive officer at IELA Be it by optimising logistics processes reducing the carbon footprint or simply collaborating to innovate Hence she sees service reliability quality standards and performance at the heart of logistics IELA members always work with a view to providing care and safe ty to both exhibitors and exhibits says Niehaus Furthermore green practices are of ten indispensable Some venue operators and organisers al ready require sustainable equipment at the venue and have put respective guidelines in to practice Sustainability and environmental factors play a major role in the appointment of official freight forwarders They are even a unique selling point for some forwarding companies Among the IELA members there are prominent examples where sustainable efforts are used as a sales proposition Eco sustainable logistics is firmly anchored in our company vision says Sharon Robinson We strongly believe in awareness training to increase responsibility within the working culture argues the managing director of Ce va Showfreight UK This raises the value of training standards and training pro grammes relating to environmental issues she lists waste management road safety en ergy saving safe and fuel efficient driving techniques as examples We have success fully achieved an increase of 16 per cent in terms of capacity says Robinson With yearly savings of carbon emissions This is achieved by operating longer trailers on roads allowing fewer journeys for the same volume of goods 79TradeFairs Internation al 2 2019 PRACTICE TRADE FAIR LOGISTICS Transporting green ideas The International Exhibition Logistics Association IELA has identified sustainability as a major criterion for the future and selected it as its primary focus topic for 2019

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