A region with a strong economy and dense population is certainly no dis advantage for trade fairs Aichi lies in the heart of Japan between Tokyo and Osaka The prefecture is home to almost eight million people ranking fourth among the empire s 47 prefectures Its gross region al product is the second highest in Japan af ter Tokyo On an international scale its GDP exceeds that of South Africa Hong Kong Singapore South Africa and Denmark Three sectors are of major importance in the re gion automotive robotics and aerospace Aichi s automotive industry accounts for 40 per cent of the nation s share and is No 1 in Japan The prefecture is also No 1 in robot ics for its number of businesses and employ ees And the Chubu region where Aichi is located is the largest aerospace industry zone in Asia Aichi Sky Expo with 60 000 square me ters of hall space will be operated by the global player GL Events and Maeda The new site is to host both guest events and the com pany s own trade fairs in future First of all its aim is to launch activities in a way that balances domestic and international events B2B and B2C Over the next few years a new business model is to be deployed for this purpose Its focus will be on managing the venue in accordance with international prac tices Organisers exhibitors and visitors will not only be offered halls but also corresponding services As a second step the operating company wants to organise its own events and leverage the network of GL Events In this context it wants to capitalise on the economic and technological environment of Aichi Prefec ture and promote the region s advantageous factors It be lieves that the Japanese market has great potential Currently Japan s exhibition capacities are very limited with less than 400 000 square metres of total floor space Additional capacities can boost the Japanese MICE sector especially as Aichi Sky Expo does not want to remain passive but to play a proactive role on the market Some events have already been gained for the period after the venue s inauguration un til 2020 The debut event Aichi Impact will take place on the last two days of August and on 1 September It will be dedicated to e sports and K pop There may also be an op portunity to host established events For this purpose the venue engages in an on going dialogue with leading Japanese trade fair op erator Tokyo Big Sight There have been talks about outsourcing some events to Aichi that cannot take place at Big Sight in 2020 due to the Olympic Games The name Aichi Sky Expo was chosen from among over 2 500 public applications It reflects the building s architecture and easy air access The new exhibition centre is the first venue in Japan that is directly adjacent to an airport This infrastructure aspect could also prove to be a major advantage in the competition for international events www aichiskyexpo com PB 75TradeFairs Internation al 2 2019 INTERNATIONAL JAPAN Above us only sky In late summer a new exhibition centre Aichi Sky Expo will open in Nippon Its aim is to proactively exploit the potential of the exhibition market and MICE sector In der Aichi Sky Expo sollen künftig sowohl Gastveranstaltungen als auch in eigener Regie organisierte Messen stattfinden Both guest events and the company s own trade fairs will be hosted at Aichi Sky Expo Ph ot o A ic hi S ky E xp o

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