F reedom of form that s the motto at beMatrix It was also the focus of this Belgian manufacturer of modular stand construction systems at Integrated Sys tems Europe 2019 ISE in Amsterdam Two years ago beMatrix broke new ground in the industry with LEDskin An aluminium frame work and an LED plate with cladding were combined in this system for the first time to form a slim and seamless wall system The company received the prestigious Red Dot Award for product design in 2017 for this in novative system and the equally highly re garded IF Design Award a year later At this year s ISE the Belgian company presented its latest innovations with immediate effect LEDskin is available in four pixel pitches making it ideal for any application and view ing distance Moreover the principle of free dom of form applies to this system now as well The LED elements can be used for ex ternal and internal corners and convex and concave curves This was demonstrated impressively at the Amsterdam trade fair rounded LED walls at the beMatrix stand rose up like columns and caught the eye of visitors A further in novation is the Eco Finish of their alumini um frames Aluminium system elements are usually anodised As a result of this chemical treatment the components retain their classy shining matt look and attract hardly any dust The Eco Finish is an environ mentally friendly alternative to this A brush ing technique is used to achieve a virtually identical appearance The Eco pins are also new these connect the frames to each other at the top and bottom The company no longer chrome plates these pins Instead it uses a more environmentally friendly alloy on them That also reduces their weight by half And the carbon emissions involved in the manufacturing process are reduced to an eighth of what they were when they were chrome plated We have an eye for aesthet ics and a big heart for sustainability ex 102 TradeFairs Internation al 2 2019 PRACTICE STAND CONSTRUCTION SUPPLIERS Freedom of form and design System elements these days no longer impose the same restric tions as before Systems are now more inspiring than ever and offer stand designers huge flexibility plains Pieter Lecluyse beMatrix s global mar keting manager Innovation is part of our DNA and our mission is to set stand con struction trends www bematrix com The Maxima profile series from Oc tanorm has become established as a standard in exhibition stand construction with over 90 profiles The name has become associated with unsurpassed freedom of form quality robustness stability sustainability and dura bility A huge variety of design wishes and stand construction ideas can be implemented with Maxima aluminium profiles That s why Friedhelm Kuche 360 a trade fair architec ture studio decided to use the system for the stand of Microsonic at Hannover Messe in 2018 to enable the company to present its products in the right light Microsonic is a world leading specialist in ultrasound sensors for industrial automation purposes The stand designers wanted the architecture of the stand to reflect this Since the Maxima series offered all the flexibili ty that could possibly be required for the design it was used to build the entire stand With their straight lines the Oc tanorm profiles suited the contempo rary stand architecture perfectly Their anodised surfaces harmonised beauti fully with the cool blue shades of the exhibitor s corporate colour The stand s clean lines and harmonious appearance were also symbolic of the kind of precision and perfection re quired of measurement technology A well designed exhibition stand should not only reflect a company s corporate design it should also convey a sense of its products qualities explains Oc tanorm managing director Thomas Gräter The sense of perfection was enhanced by the large amount of glaz ing in the walls maximising trans parency That opened the stand up to those passing by and sparked their curiosity In short the stand showcased the outstanding flexibility of the Maxima system As well as panelling glass and fabrics the wide range of accessories also allows angled ceiling sails to be used This year Octanorm is celebrating its 50th anniversary In these five decades the Filderstadt based company has developed into a market leading manufacturer of sys tems for exhibition stand construction pre sentations and interior design www octa norm com JK Der beMatrix Stand in Amsterdam zog die Besucherblicke an The beMatrix stand in Amsterdam caught the eye of visitors Ph ot o b eM at rix

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