their full size With these installations our stand construction high lighted an essential feature of the exhibitor the use of the most inno vative digital technology in marine propulsion systems explains Bluepool s managing director Frank Dieter Keinath A marine engine was on display and an augmented reality app showed visitors how it works The images could be projected from their tablets onto an LED wall element in real time Bluepool super vised the technical execution of the entire augmented reality area im plementing a unique augmented reality experience for the trade fair visitor Another electronic element was also realised by the trade fair specialists An operable bridge console simulated the technology for steering the ship This allowed visitors to put themselves in the shoes of the captain and second officer says Frank Dieter Keinath Many visitors were absolutely thrilled A lounge area with seating cubes and side tables from the innovative Cube system rounded off the pres ence The visitor experience was all about getting an impression of the innovative technology of these machinery giants recaps Blue pool s managing director www bluepool de One group of companies four different service segments This was how US based exhibitor Sourceability presented itself at electron ica 2018 the world s leading electronics fair in Munich Round shapes dominated the stand inspired by the circular logos of the four brands Since we were also able to associate the logos and graphics with stage sets this gave us the design idea for the stand s motto It was Curtains up for Communication recalls Julius Kügler of Bruns Messe und Ausstellungsgestaltung in Munich We designed four cir cular theme and meeting zones divided by curtains and separating the stand from the aisle Thus the curtain was part of the architec ture adds the designer and managing director Bruns was responsible for the design planning and construction of the 200 square metre island stand In front of the curtains visitors were greeted by an open area with bar tables for short initial talks The elaborate chain curtains provided shadowy glimpses of the stand s interior inviting visitors to enter the four round theme areas via a funnel shaped entrance An area for the core brand Sourceabili WIESBADEN WWW ISINGER MERZ DE FÜR ALLE DIE ANSPRUCHSVOLLE AUFTRITTE LIEBEN MESSE EVENT SONDERBAU A N D R EA S KE LL ER 63TradeFairs Internation al 1 2019 PRACTICE Mittelstandsforum von All For One Steeb Messebau Süd unterteilte die Donauhalle in zehn Workshop Bereiche Mittelstandsforum by All For One Steeb Messebau Süd divided the Donauhalle into ten workshop areas Ph ot o M es se ba u Sü d

Vorschau TFI Trade-Fairs-International 01/2019 Seite 63
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