Weil der Stadt that specialises in showcasing international brands The computer animation is a highlight of the concept A fantastic experience and an impressive system that was one of many comments from visitors recalls Erika Helmer who heads Keck s unit for brand worlds Besides live communication archi tecture plays an important role At the centre of the stand bright wood tones and white shades with light blue contrasts set the scene There are round lamps and discreet planting In the midst of this scenery a bar and food area is an invitation to people to enter into conversation The exhibits posi tioned all around blend into the picture har moniously The stand s architecture and fur nishings create a feel good experience says Helmer The exhibitor tells us that whenev er they have used the stand they have made numerous new contacts A particular fea ture of the stand concept is that it can be ad justed to produce stands of very different sizes and shapes The company will be mak ing further trade fair appearances with Keck so far they have been to Drinktec 2017 and BrauBeviale 2018 www keck world Reisser Schraubentechnik s stand con veyed a sense of aesthetics and quality as do its products at Bau 2019 in Munich The idea was for visitors to the leading international construction industry trade fair to associate the company s products with attributes such as neatness precision and perfection Like the structures built with them Reisser has been using the Rodgau based exhibition stand construction agency NPG Germany to design and build its stands since 2015 For this year s Bau the company prescribed itself a makeover its corporate design was inter preted in a clean minimalistic manner con veying a sense of modernity Straight lines are the order of the day now replacing rounded features and abundant use of colour emphasises Rafael Pérez Pla senior architect at NPG Germany We also had to find the right material to convey this quality and create a look that attracts visitors Bril liant white banners and cubes hung over the stand Custom built walls tables and bar counters gave an impression of quality The exhibition stand construction company posi tioned samples on free standing walls for people to try out A workbench enabled visi tors to test screws with a wide variety of ma terials The roof of the stand was fixed on using the exhibitor s own products Its transparency made it ideal for showcasing them But qual ity and aesthetics are not everything It s im portant to us to develop the design in close cooperation with the customer explains Maximilian Kästner managing partner at NPG If the customer feels good at the stand and is proud to be representing the company at such a stand that has a big impact on how the customer comes across The stand has clearly gone down well with both the ex hibitor and trade fair visitors Further trade fair appearances with this conventional mod ular stand concept which can be adapted to suit different stand sizes are planned such as at the Fastener Fair in Stuttgart in March 2019 www npg germany de JK PRACTICE Ph ot o A nd re as K el le r f ür V os s Fi sc he r Palmberg auf der Orgatec in Köln eine Freiform Skulptur aus 75 000 Kaffeebechern Palmberg at Orgatec in Cologne A sculpture consisting of 75 000 coffee cups

Vorschau TFI Trade-Fairs-International 01/2019 Seite 59
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