T he last time it was held two years ago wire Russia was staged at Moscow s Expocentre together with Tube Metal lurgy and Litmash Due to the growing number of wire and cable machinery manu facturers exhibiting at it the event is now taking place separately In the time slot en visaged the middle of May there was only very limited exhibition space available for four trade fairs It wouldn t have been possi ble to give all the exhibitors the space they wanted That s why Messe Düsseldorf decid ed to separate wire Russia from the other events This should enable it to keep growing at the Expocentre according to the Düssel dorf trade fair company The company also expects the chance to strengthen the trade fair s brand Over 200 exhibitors from around 25 countries are expected at the Russian off shoot of wire according to Messe Düsseldorf Many exhibitors from Russia and neighbour ing countries will be there and they will be joined by companies from Germany Bel gium the Netherlands France the United Kingdom Austria Switzerland and Italy They are united by the desire to position their products and services in the Russian market establish new business relationships and nurture existing ones The latter is very important in Russia where personal relation ships are of prime importance in business The exhibitors at wire Russia will be present ing machines and equipment for wire manu facturing and finishing metal forming and spring manufacturing There will also be ca ble and braid machines at the stands as well as tools and auxiliary equipment for process measurement and control engineering and all kinds of wires Two years ago the World Cup and the as sociated infrastructure were the drivers of growth for the trade fair That increased de mand from which some exhibitors no doubt benefited This time the prospects for growth are more modest Nevertheless private sec tor investment and efforts to implement dig italisation are expected to deliver a signifi 48 TradeFairs Internation al 1 2019 INTERNATIONAL RUSSIA Growing independently The leading Russian get together for the wire and cable industry is no longer grouped together with other events it is now a free standing event which will be taking place from 18 to 20 June Der deutsche Gemeinschaftsstand orientierte sich beim letzten Mal gestalterisch am Messethema von wire und Tube Russia The design of the last German pavilion was based on the trade fair themes of wire and Tube Russia Ph ot o M es se D üs se ld or f

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