Mister Bruzzone BolognaFiere hasdemonstrated great agility recent ly Which of your activities are wor thy of particular note 2018 was an extremely dynamic year for our company a period in which we consolidated some important acquisitions further strength ening our international position I m referring in terms of exhibition events to the recent ac quisition of the Health Beauty Group That gives us even more prominence in the Euro pean beauty and cosmetics market In this sector we were already a world leader in terms of exhibitions and media The acquisi tion of the GiPlanet Group underscores our pre eminent position in the field of exhibition stand services a field that today represents a strategic feature of our competitiveness How did you fare in 2018 and what were the main drivers of growth The BolognaFiera Group s closing balance was around 160 million euros Our activities in international markets made a decisive contribution to this positive result Today a third of our revenues are generated in mar kets abroad with higher levels of growth In the publishing sector we launched two new events in 2018 in New York and Shanghai and we are continuing to expand our activi ties abroad We were in fact the first Italian trade fair organisation to export its own events Our subsidiary BF China is responsi ble for Asian markets and is involved not on ly in organising events but also in encourag ing and supporting the participation of Asian companies in exhibitions in Italy as either exhibitors or visitors What are your expectations for 2019 We opened the year with Marca By Bolog naFiere the Private Label Conference and Exhibition which was held for the 15th time It was a highly successful event with an 8 percent increase in exhibition space and a 17 percent increase in the number of visitors from abroad Almost all of our events are B2B and highly specialised and most are in ternational leaders in their industries As a result there has been steady growth in the numbers of foreign visitors This is a trend that we hope will continue in 2019 The indi cators in terms of exhibitor participation and interest from professional visitors have been positive Everyone is talking about digitalisation Has the behaviour of exhibitors and visitors changed and if so what does this mean for BolognaFiere Digitalisation processes are an integral part of our activities Our efforts are focused on of fering services to make it increasingly easy to participate in an exhibition from enquiring about taking part and reserving a stand to or ganising accommodation in Bologna and fi nally marketing and communications Our support for visitors is not just limited to helping to organise their visit to the exhi bition centre We also work in synergy with local organisations to promote the city s cultural heritage and tourist attrac tions BolognaFiere has begun to renovate and expand its exhibition centre What progress has been made We have completed the first phase of our plan in the record time of just 10 months Last September two new halls 29 and 30 opened on schedule in time for Cersaie the international exhibition of ceramic tiles and bathroom furnishings and fully met the expectations of the first to use them We are currently in the second phase of the project The exhibition centre could be said to be your hardware How do things look in terms of soft factors What are you doing to enhance the attractiveness of your events When you bring together professionals from a particular industry besides staging the ex hibition itself it is necessary to stimulate them by providing opportunities for profes sional training presentations of innovations or the analysis of economic trends Our part ners in these activities are trade associations guilds and research institutes www bolog nafiere it PB 34 TradeFairs Internation al 1 2019 INTERNATIONAL ITALY The indicators have been positive Bologna has Italy s second largest trade fair centre and hosts a variety of leading international events TFI spoke with Antonio Bruzzone the general director of BolognaFiere Für Gespräche mit internationalen Einkäufern gibt es auf der Messe für Naturprodukte Sana eigens eine Lounge For talks with international buyers there is a special lounge at Sana the international exhibition of natural products Ph ot o B ol og na Fi er e

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