IHR SPEZIALIST FÜR MESSELOGISTIK Wir kennen nicht nur den Weg wir kennen vor allem das Ziel und machen Ihren Messeauftritt erfolgreich Weltweite Transporte termingerechtes Onsite Handling und umfassende Beratung gehören zum Komplettservice Profitieren Sie von unserem individuellen und auf Sie zugeschnittenen Messe Service Mit Schweizer Präzision www sempex com Email exhibitions basel sempex com Die Unternehmen der Swiss Fair Experts AG Sempex AG Basel Sempex AG Zürich Sempex Deutschland GmbH Frankfurt German consumers aged 19 to 25 prefer brick and mortar because they want to see interact with and try out the products What s more they enjoy the retail experience and count shopping as a leisure activity Accordingly more and more retailers see digital channels merely as a possible ad dition to their own brick and mortar loca tions Although they believe that e commerce will continue to grow market saturation is expected to set in as early as 2021 Forecasts claim that e commerce will account for 15 per cent of retail turnover by 2025 According to the German market research institute GfK its current share is around nine per cent It has already been noticed that brick and mor tar businesses are focusing on their innate strengths and continuing to invest in expert ise and the customer experience An increas ing number of shops are now blooming into market and meeting places for events and ex periences an approach that is to take brick and mortar into the future This philosophy gives rise to themes like regional plants or outdoor living www ipm essen de PB FOCUS New Messe Essen Phase three completed Early last autumn Messe Essen completedphase three of its modernisation according toplan The new Hall 6 measuring 11 000 square metres made its debut with Security the interna tional security trade fair occupying its entire space Instead of the previous 18 halls some of which were rather small and on two storeys there are now eight large single level halls This facili tates navigation and logistics and provides flexible new options for stand construction The kick off of our modernisation project sparked a sharp in crease in demand on the part of national and in ternational guest organisers says Oliver P Kuhrt managing director of Messe Essen Highly spe cialised trade fairs and congresses in particular have chosen Essen as their new home Newcom ers include Tankstelle Mittelstand for service stations and SMEs Carat for car repair shops and MöLo an international trade fair for movers and new furniture logistics The fourth and final phase will include the construction of a new Hall 5 Worth an investment of around 90 million euros the entire project is to be completed by au tumn 2019 However the size of the exhibition grounds will remain unchanged at 110 000 square metres www messe essen de Ph ot o M es se E ss en Oliver P Kuhrt

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