A iming to bring established companies and startups together for joint projects in future Koelnmesse re cently launched incube8 its dig ital campus Space was made available for this on the eighth floor of the trade fair centre s sec ond administrative building in the district of Deutz 540 square me tres for events co working meet ing rooms and offices where the old and new economy can come together It is intended for ex hibitors and young startups pri marily companies with digital business ideas that haven t yet been through any funding rounds These startups address the kind of concrete questions at incube8 that companies have to deal with in today s business world ex plains David Oldfield who is the project manager responsible for digital development The aim is to develop solutions together he emphasises The focus is on digi tal startups in Koelnmesse s main clusters which are furnishings nutrition digital media and enter tainment In the early part of next year incube8 will be going through a kind of pilot phase We want to gather experience and learn what works and what perhaps does n t explains Oldfield The first proper phase of the project will start later in the year up to five project pairs consisting of a start up and an established company will be able to work together on a concrete business idea or innova tion for a specified period They will be supported by internal and external mentors Each project cy cle culminates in a trade fair for the relevant industry There start ups can present their business idea and thus gather opinions from within the industry This direct access to the market distin guishes the programme from typ ical incubators emphasises Old field www koelnmesse de In addition to the obligatory digital offerings such as apps or site maps Messe Essen also offers a variety of other web based solu tions that make it easier to pre pare for trade fairs It will contin ue to develop these in 2019 Among the most important new developments on which we are currently working is a new plat form for the German trade fair in dustry reports Daniela Mühlen who heads the communications and advertising department at Messe Essen It will be the first B2B social network for a single in dustry she explains As the or ganiser of a leading global trade fair we want to bring the industry together without being limited to the dates and venue of the trade fair There are certain processes involved in the development of digital projects A peak behind the scenes reveals them Our Digital Media team observes what is go ing on in the market and other in dustries and also keeps an eye on the general trends in digital com munication explains Mühlen Based on that we develop and then promote our own new solu tions Suggestions and the needs of exhibitors and partners are in corporated she says At Messe Essen they believe that the obligatory digital offer ings of trade fairs have to include a responsive website that presents information clearly and in a way that allows it to be used intuitive ly Ideally visitors should also be able to find content produced by the exhibitors That s why we have set up a closed exhibitor sec tion where exhibitors can create a profile and provide product news continues Mühlen Apps for trade fair visitors that show hall layouts and include lists of exhibitors and an event pro gramme are now standard equip ment In addition it is important to have an appealing and target group focused social media pres ence to ensure a trade fair is per ceived well Our Facebook fan page for the Essen Motor Show for example has over 220 000 fol lowers which it makes it the most successful of any European motor show www messe essen de PB FOCUS 8 TradeFairs Internation al 4 2018 KOMPETENZ PLATTFORM FÜR HANDELSPROZESSE 19 21 Februar 2019 Messe Stuttgart www tradeworld de Tel 49 0 89 3 23 91 245 Im Rahmen der Fachmesse LogiMAT 2019 Anzeige GERMANY 2019 A good fit for the industry German trade fair companies will again be working intensively on their digital offerings in the coming year Examples from Cologne and Essen illustrate this Ph ot o M es se E ss en Ein zielgruppenorien tierter Auftritt in den sozialen Medien ist für die gute Wahr nehmung einer Messe wichtig A target group orien ted social media pre sence is important to boost awareness of a trade fair

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