I n the trade fair world data is in most cases still collected on first contact with potential customers or leads by man ual methods This can mean that signifi cant data is only captured incompletely or not at all Due to advances in digitisation lead capture at trade fairs is becoming in creasingly important The Atlex LeadRadar app for iPhone and iPad now offers a solu tion It allows you to capture manage and process contacts at trade fairs digitally and efficiently Using mobile communication tools Tablets and smartphones have become indis pensable for stand personnel at trade fairs and events Most sales staff already use these devices on a day to day basis The Lead Radar app follows a user and process orient ed approach with an easy to use capture process CD and workflow customisation Together with the content management sys tem the solution can be fully adapted to the exhibitor s own corporate design Multiple individual forms can be created and prepared for an optimum lead generation process If users have any questions or need help creat ing a form they can contact the provider us ing the support form Focus on dialogue You can use the app intuitively while talking to the customer Stand personnel can focus entirely on interacting with the customer at all times without being distracted by collect ing data Apart from facilitating data collec tion errors during capture are reduced to an absolute minimum thanks to freely config urable form fields within the app Unique features Because LeadRadar was developed for trade show attendees the app has some unique features An integrated OCR scanner reads the contact data directly from the business card and digitises it The lead sheet can be individually adapted to exhibitor needs You can also easily create other forms such as for competitions or ordering brochures Offline or online LeadRadar works both online and offline to capture visitor data conveniently and effi ciently at any time and in any place All data is securely saved to the device until the user connects to the Internet again Easy data processing Trade fair activities can be viewed at any time and are always up to date After the trade show data can be analysed and further processed in Excel as a CSV data export at the touch of a button Digital capture means that no information is lost during data trans mission The data collected via the app is transferred to a personal password protected account and can be exported and imported into a standard customer relations manage ment system for further processing But a convenient import is also guaranteed Individual plans LeadRadar offers a variety of plans The ex hibitor can choose his or her own plan and its duration The one month plan already pays off for a single trade fair participation But a full year plan is also available which makes sense for companies who exhibit more frequently The app can be downloaded in iTunes You can also request a free trial on the website The application is currently available as an iOS app in iTunes An An droid version is also in the works www leadradar ch 62 TradeFairs Internation al 4 2018 How can you capture trade fair leads digitally TFI KNOW HOW Expert Pasquale de Sapio executive director Atlex Zuzwil SG Schweiz Contact info leadradar ch Mit LeadRadar lassen sich die Besucherdaten jederzeit auf einfache und effiziente Art und Weise erfassen With LeadRadar visitor data can be captured easily and efficiently at any time Ph ot o A tle x

Vorschau TFI Trade-Fairs-International 04/2018 Seite 62
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