sis and may even take centre stage More over the Tech Watch Awards will be back again This competition is a great platform for innovative companies to showcase their products to a professional audience from all over the world Cutting edge solutions for MICE events will also be featured in the knowledge pro gramme at IBTM World 2018 The motto of this stream is innovation technology and creativity And what could be more obvious than to let the successful young talents at the forefront of digital trends take the stage One of the keynote speakers will be 26 year old Charlotte Pearce founder and CEO of the English technology platform Inkpact The millennial tech entrepreneur has already won numerous awards Founded in 2015 her start up Inkpact recently created an app that brings humans and technology closer togeth er by allowing email campaigns to be tran scribed by hand into beautiful handwritten letters This adds a highly personal touch This is one of the reasons why human con nections will play a major role in Barcelona also in her keynote The title will be Hu mans of business why connection matters Charlotte will join IBTM World s two oth er motivational keynote speakers One is Dex Torricke Barton former Google executive former Facebook executive communications manager and speechwriter for Mark Zucker berg and former head of communications at Elon Musk s SpaceX He will share his expe rience of working for some of the world s most innovative and technology driven brands with IBTM delegates At the same time he will evaluate the emergence of macrosocietal trends including the rise of globalisation and nationalism And he will analyse the development of specific technologies including vir tual reality and live streaming Dex Torricke Barton will forecast which technologies will take hold and how they will alter the meetings sector permanently The third keynote speaker is Duncan Wardle According to IBTM he was one of the primary creative forces behind the Walt Disney Company which he served for 25 years Duncan is now an independent consultant working with companies such as Coca Cola and Ford The topic of his keynote is Think Different the Disney Way Leveraging cre ative thinking can generate unex pected business results As for think different The exhibition area of IBTM World 2018 will feature compa nies and institutions that were missing in the past but have changed their minds and de cided to join the exhibitors Hence the or ganisers of the international MICE fair will welcome a number of well known new and returning suppliers from various segments including Poland Convention Bureau Tourism New Zealand car rental company Sixt and Regal Hotels among others In total around 3 000 suppliers from over 150 coun tries will exhibit at IBTM World 2018 Buyers and visitors can expect a packed schedule of meetings and networking sessions as a flashback to the previous year shows In 2017 over 74 000 pre scheduled meetings be tween exhibitors and buyers took place over the three days of the fair www ibtmworld com PB 38 TradeFairs Internation al 4 2018 MITEC seals partnership with Guangdong Malaysia International Trade Exhibi tion Centre MITEC and Guangdong Tanzhou International Convention and Exhibition Centre GICEC are now working together The two centres have sealed an exclusive partnership for this purpose which is to create an economic im pact through the business events B2B in dustry A recently signed Memorandum of Understanding MoU marks the beginning of the official partnership It is expected to increase and foster greater ties between the two trading nations China continues to be a key target market for Malaysia remarked MITEC CEO Gunther Beissel at the signing cer emony His exhibition and convention centre in Kuala Lumpur is firmly committed to strengthening bilateral trade relations Col laborations between the two countries in the business events industry are not unusual Beissel pointed out But ours is the first cen tre to centre partnership He sees China not only as a pool of opportunities for business but also as an important partner due to its wealth of knowledge Vice versa Malaysia holds a unique position in many respects es pecially as the world s leading halal hub GICEC CEO Joey Pather added Guangdong s strategic location at the centre of the Guang dong Hong Kong Macau Greater Bay Area Mutual opportunities could additionally arise through the Belt and Road initiative Benefits are also expected for the venues business operations as expressed by Malaysia International Trade Exhibition Centre This partnership will enable both parties to explore each other s best prac tices says Gunther Beissel www mitec com my Schon in den letzten Jahren ging es im Rahmenprogramm um technologische Herausforderungen und Chancen In recent years the tie in programme has focused on technological challenges and opportunities Ph ot o R TE

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