ESTREL CONGRESS CENTER BERLIN PHONE 49 0 30 6831 22225 SALES ESTREL COM WWW ESTREL COM THE CONGRESS LOCATION IN BERLIN THINK BIG D igitisation now also plays a pivotal role in the meetings industry An in tensive focus on the topic is indis pensable for an industry event like IBTM World Hence the possibilities generat ed by digitisation will be in the spotlight A new Exploratory Zone will make its debut at the physical heart of this year s fair It will give delegates the opportunity to engage and interact with the latest technologies for the events industry Technology on offer includes virtual reality artificial intelligence facial recognition and 3D printing The new Ex ploratory Zone will also offer an interactive showcase of how technology can enhance customer experiences says the organiser Reed Travel Exhibitions The featured applications will include three virtual reality flight simulators which are to support teambuilding activities Fur ther concepts and exhibits will be rather on the quirky high tech and epicurean side They include a 3D chocolate model of the IBTM World logo a synchronised robot dance routine and an immersive culinary experience Plus A Tech Bar will be part of the new zone a bar style question and answer area staffed by technology experts These professionals will run tech focused and expert led sessions to enhance technolo gy skills They will also recommend apps and review delegates social media and web sites Delegates can find out all about the lat est technologies and other hot trends in the events business early on the first day of the event This is when the findings of the IBTM World Industry Trends report will be revealed It reviews the key sources of quali tative and quantitative data for the meetings and events industry supplemented by in formed contributions from the CEOs of the key international associations representing the major professions in our industry The re port provides a snapshot of the MICE sec tor s performance in 2018 It will also make predictions concerning how demand and supply are most likely to evolve in the year ahead In all probability technological chal lenges will play a key role in this trend analy FOCUS IBTM WORLD 2018 Time to explore From 27 to 29 November the MICE industry will come together again in Barcelona Approximately 9 000 visitors can look forward to lots of high tech in the Catalan metropolis

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